{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:41:19Z","timestamp":1781106079031,"version":"3.54.1"},"reference-count":0,"publisher":"IGI Global Scientific Publishing","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2005,10,1]]},"abstract":"<p>Co-production, which is the direct involvement of customers in the design, delivery, and marketing of goods and services that they themselves consume, implies customer-firm collaboration. The nature of this collaboration, however, is highly dependent on the organization\u2019s service design, which increasingly includes Internet-based, self-serve technology (SST). While there is considerable research on service design, most of this research fails to consider the role and implications of information technology in co-production. In order to remedy this shortcoming, we build on prior research to develop a contingency theory of co-production design. Using cases of Internet-based SST (e.g., online airline reservations and recommendation-based sales systems), we highlight the unintended consequences of implementing SST in the different co-production designs. In this way, our research contributes to our understanding of information technology\u2019s implications for co-production.<\/p>","DOI":"10.4018\/jec.2005100101","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T13:44:43Z","timestamp":1297777483000},"page":"1-23","source":"Crossref","is-referenced-by-count":10,"title":["Incorporating Self-Serve Technology into Co-Production Designs"],"prefix":"10.4018","volume":"1","author":[{"given":"Ulrike","family":"Schultze","sequence":"first","affiliation":[{"name":"Southern Methodist University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anita D.","family":"Bhappu","sequence":"additional","affiliation":[{"name":"Southern Methodist University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","container-title":["International Journal of e-Collaboration"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=1935","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T17:34:55Z","timestamp":1654104895000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jec.2005100101"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2005,10,1]]},"references-count":0,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2005,10]]}},"URL":"https:\/\/doi.org\/10.4018\/jec.2005100101","relation":{},"ISSN":["1548-3673","1548-3681"],"issn-type":[{"value":"1548-3673","type":"print"},{"value":"1548-3681","type":"electronic"}],"subject":[],"published":{"date-parts":[[2005,10,1]]}}}