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Based on a behavioral decision-making perspective, this study proposes that task contingencies in the form of complexity, importance, and urgency influence the extent to which individuals evaluate various factors for media selection. The authors utilize data from a survey of managers in a financial organization. Under conditions of high task complexity and\/or importance, managers are found to extensively appraise information for media selection. However, if the task is urgent, the extent of information evaluation during medium choice is constrained. Further, to the extent that managers\u2019 appraisal is limited, their actual medium choice diverges from the optimal choice. The results indicate that a behavioral decision-making view can provide a fresh perspective and enhance understanding of how managers actually select media for their communication and collaboration activities.<\/p>","DOI":"10.4018\/jec.2012070102","type":"journal-article","created":{"date-parts":[[2012,12,11]],"date-time":"2012-12-11T16:28:31Z","timestamp":1355243311000},"page":"19-35","source":"Crossref","is-referenced-by-count":8,"title":["Revisiting Media Choice"],"prefix":"10.4018","volume":"8","author":[{"given":"H. S.","family":"Bok","sequence":"first","affiliation":[{"name":"National Computer Systems, Singapore"}]},{"given":"A.","family":"Kankanhalli","sequence":"additional","affiliation":[{"name":"National University of Singapore, Singapore"}]},{"given":"K. 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