{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T19:40:06Z","timestamp":1654112406525},"reference-count":0,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2004,10,1]]},"abstract":"<p>This article addresses some of the unique challenges faced as small businesses try to establish a presence in the fiercely competitive online marketplace. Specifically, a small fragrance\/aromatherapy boutique (named The Scent Network) is the organization examined. This brick-and-mortar retailer evolved into a bricks-and-clicks model while the business owner had little IT experience, a small budget, and little time to devote to the Web site.\u00a0More failures were experienced than successes, resulting in numerous \u201clessons learned\u201d. By sharing these experiences, it is hoped that small business owners find success as a \u201cdot.com\u201d and avoid becoming a \u201cdot.gone\u201d.<\/p>","DOI":"10.4018\/jeco.2004100106","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T19:17:30Z","timestamp":1297797450000},"page":"75-89","source":"Crossref","is-referenced-by-count":1,"title":["Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model"],"prefix":"10.4018","volume":"2","author":[{"given":"Irvine","family":"Clarke III","sequence":"first","affiliation":[{"name":"James Madison University, USA"}]},{"given":"Theresa B.","family":"Flaherty","sequence":"additional","affiliation":[{"name":"James Madison University, USA"}]}],"member":"2432","container-title":["Journal of Electronic Commerce in Organizations"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=3442","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T19:03:49Z","timestamp":1654110229000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jeco.2004100106"}},"subtitle":["A Small Business Case Study"],"short-title":[],"issued":{"date-parts":[[2004,10,1]]},"references-count":0,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2004,10]]}},"URL":"https:\/\/doi.org\/10.4018\/jeco.2004100106","relation":{},"ISSN":["1539-2937","1539-2929"],"issn-type":[{"value":"1539-2937","type":"print"},{"value":"1539-2929","type":"electronic"}],"subject":[],"published":{"date-parts":[[2004,10,1]]}}}