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The findings indicate only Web experience predicts a young adult\u2019s choice for C2C electronic commerce. In addition, satisfaction was found to be a mediator between Web experience and choice. Implications for both practitioners and researchers are provided.<\/p>","DOI":"10.4018\/jeco.2009070101","type":"journal-article","created":{"date-parts":[[2010,4,30]],"date-time":"2010-04-30T09:09:28Z","timestamp":1272618568000},"page":"1-20","source":"Crossref","is-referenced-by-count":4,"title":["The Role of Self-Efficacy, Trust, and Experience and the Mediating Effects of Satisfaction in the Choice of C2C E-Commerce among Young Adults"],"prefix":"10.4018","volume":"7","author":[{"given":"Lori N.K.","family":"Leonard","sequence":"first","affiliation":[{"name":"University of Tulsa, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kiku","family":"Jones","sequence":"additional","affiliation":[{"name":"University of Tulsa, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"10.4018\/jeco.2009070101-0","doi-asserted-by":"publisher","DOI":"10.2307\/1937894"},{"key":"10.4018\/jeco.2009070101-1","unstructured":"Bennis, W. 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