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Further, there seem to be three distinct stakeholders, the user, the initial purchaser and the service payer and the relation between these stakeholders can be complex. The article presents a metric that captures six distinct relationships between the user, buyer and service payer which can be used to distinguish between different adoption groups. The article also presents an enhanced TAM that captures some of the complexity of the user-buyer-service payer relationship in the adoption process for mobile technologies. The metric and enhanced TAM may be applied to other consumable technologies and working environments.<\/p>","DOI":"10.4018\/jeco.2009070106","type":"journal-article","created":{"date-parts":[[2010,4,30]],"date-time":"2010-04-30T09:09:28Z","timestamp":1272618568000},"page":"59-72","source":"Crossref","is-referenced-by-count":8,"title":["Mobile Commerce Adoption"],"prefix":"10.4018","volume":"7","author":[{"given":"Qi-Ying","family":"Su","sequence":"first","affiliation":[{"name":"Shanghai Maritime University, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Carl","family":"Adams","sequence":"additional","affiliation":[{"name":"University of Portsmouth, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jeco.2009070106-0","unstructured":"Adams, C., Millard, P., & Avison, D. E. (2003, October 23-26). 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