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The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness.<\/p>","DOI":"10.4018\/jeco.2014040101","type":"journal-article","created":{"date-parts":[[2014,8,13]],"date-time":"2014-08-13T19:05:30Z","timestamp":1407956730000},"page":"1-13","source":"Crossref","is-referenced-by-count":14,"title":["Persuasive Technology and Users Acceptance of E-commerce"],"prefix":"10.4018","volume":"12","author":[{"given":"Muna M.","family":"Alhammad","sequence":"first","affiliation":[{"name":"Henley Business School, University of Reading, Reading, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Stephen R.","family":"Gulliver","sequence":"additional","affiliation":[{"name":"Henley Business School, University of Reading, Reading, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jeco.2014040101-0","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"jeco.2014040101-1","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(01)00113-6"},{"key":"jeco.2014040101-2","unstructured":"Andrews, P., & Manandhar, S. 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