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Entertainment,concern about privacy and trustworthiness are major parts of this model, which are based on strong theoretical foundations. Eleven hypotheses are formulated. Data on the constructs are collected from 384 respondents and analyzed by using regression analysis to test the hypotheses.<\/p>","DOI":"10.4018\/jeco.2017100104","type":"journal-article","created":{"date-parts":[[2017,8,28]],"date-time":"2017-08-28T14:34:32Z","timestamp":1503930872000},"page":"39-56","source":"Crossref","is-referenced-by-count":2,"title":["Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group"],"prefix":"10.4018","volume":"15","author":[{"given":"Jingkun","family":"Zhao","sequence":"first","affiliation":[{"name":"Beijing Jiaotong University, School of Traffic and Transportation, Beijing, China"}]},{"given":"Honglu","family":"Liu","sequence":"additional","affiliation":[{"name":"Beijing Jiaotong University, School of Traffic and Transportation, Beijing, China"}]},{"given":"Yilei","family":"Pei","sequence":"additional","affiliation":[{"name":"Management College, Beijing Union University, Beijing, China"}]}],"member":"2432","reference":[{"key":"JECO.2017100104-0","unstructured":"Chen, J. 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