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Findings show that all exogenous factors i.e. website quality, urge to buy, positive effect of emotions, significantly influence online impulse buying; whereas the effects of negative emotions have failed. Sales promotions and the use of credit cards positively moderates the relationship between website quality and online impulse buying. Theoretical and practical implications for managers and academic practitioners are discussed.<\/jats:p>","DOI":"10.4018\/jeco.2018040102","type":"journal-article","created":{"date-parts":[[2018,3,27]],"date-time":"2018-03-27T18:49:50Z","timestamp":1522176590000},"page":"29-47","source":"Crossref","is-referenced-by-count":8,"title":["Development of E-Commerce"],"prefix":"10.4018","volume":"16","author":[{"given":"Umair","family":"Akram","sequence":"first","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China"}]},{"given":"Muhammad Kaleem","family":"Khan","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China"}]},{"given":"Peng","family":"Hui","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China"}]},{"given":"Yasir","family":"Tanveer","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China"}]},{"given":"Zubair","family":"Akram","sequence":"additional","affiliation":[{"name":"School of Management and Economics, Beijing Institute of Technology, Beijing, China"}]}],"member":"2432","reference":[{"key":"JECO.2018040102-0","doi-asserted-by":"publisher","DOI":"10.1080\/0268396032000150799"},{"key":"JECO.2018040102-1","doi-asserted-by":"publisher","DOI":"10.3233\/HSM-171768"},{"key":"JECO.2018040102-2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2014.04.003"},{"key":"JECO.2018040102-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2014.10.002"},{"key":"JECO.2018040102-4","doi-asserted-by":"publisher","DOI":"10.2307\/1251725"},{"key":"JECO.2018040102-5","author":"R. 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