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The results show that promotion, impulse buying tendency, social environment, aesthetics and interactivity of mobile platforms, and time available are key determinants of mobile users' urge to buy impulsively. Implications for managers and scholars are further discussed.<\/p>","DOI":"10.4018\/jeco.2019040108","type":"journal-article","created":{"date-parts":[[2019,2,6]],"date-time":"2019-02-06T13:44:10Z","timestamp":1549460650000},"page":"88-101","source":"Crossref","is-referenced-by-count":18,"title":["Study on the Influencing Factors of Mobile Users' Impulse Purchase Behavior in a Large Online Promotion Activity"],"prefix":"10.4018","volume":"17","author":[{"given":"Qihua","family":"Liu","sequence":"first","affiliation":[{"name":"School of Information Technology, Jiangxi University of Finance and Economics, Nanchang, China"}]},{"given":"Fuguo","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Information Technology, Jiangxi University of Finance and Economics, Nanchang, China"}]}],"member":"2432","reference":[{"issue":"2","key":"JECO.2019040108-0","first-page":"55","article-title":"Social environment, emotions, and impulse buying: A mediational analysis.","volume":"1","author":"N.Aouinti","year":"2013","journal-title":"Journal of Research in Marketing"},{"key":"JECO.2019040108-1","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(98)90009-4"},{"key":"JECO.2019040108-2","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.75.1.31"},{"key":"JECO.2019040108-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2013.06.003"},{"key":"JECO.2019040108-4","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(01)00056-2"},{"key":"JECO.2019040108-5","unstructured":"GSI Commerce. 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