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Besides this, the article also explores the moderating role of review involvement on the relationship between shopper satisfaction and their intention to post reviews. The study reveals a few interesting and counter-intuitive findings that add to literature and practice in understanding online review posting behaviour. Theoretical and managerial implications based on the findings are also presented.<\/jats:p>","DOI":"10.4018\/jeco.2019070103","type":"journal-article","created":{"date-parts":[[2019,5,14]],"date-time":"2019-05-14T17:59:10Z","timestamp":1557856750000},"page":"35-53","source":"Crossref","is-referenced-by-count":6,"title":["Shoppers' Intention to Provide Online Reviews"],"prefix":"10.4018","volume":"17","author":[{"given":"Sai Vijay","family":"Tata","sequence":"first","affiliation":[{"name":"Indian Institute of Management Ranchi, Ranchi, India"}]},{"given":"Sanjeev","family":"Prashar","sequence":"additional","affiliation":[{"name":"Indian Institute of Management Raipur, Raipur, India"}]},{"given":"Chandan","family":"Parsad","sequence":"additional","affiliation":[{"name":"Rajagiri Business School, Kochi, India"}]}],"member":"2432","reference":[{"key":"JECO.2019070103-0","doi-asserted-by":"publisher","DOI":"10.2307\/3250951"},{"key":"JECO.2019070103-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2014.09.003"},{"key":"JECO.2019070103-2","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2004.05.001"},{"key":"JECO.2019070103-3","doi-asserted-by":"publisher","DOI":"10.1108\/NBRI-01-2014-0005"},{"key":"JECO.2019070103-4","doi-asserted-by":"publisher","DOI":"10.1177\/002224299405800304"},{"key":"JECO.2019070103-5","doi-asserted-by":"publisher","DOI":"10.1108\/08876040910995257"},{"key":"JECO.2019070103-6","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2006.10722125"},{"key":"JECO.2019070103-7","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2006.01.021"},{"key":"JECO.2019070103-8","doi-asserted-by":"publisher","DOI":"10.2307\/3250921"},{"key":"JECO.2019070103-9","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2010.04.007"},{"key":"JECO.2019070103-10","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(01)00127-6"},{"key":"JECO.2019070103-11","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2012.01.001"},{"key":"JECO.2019070103-12","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.05.019"},{"key":"JECO.2019070103-13","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.01.015"},{"key":"JECO.2019070103-14","doi-asserted-by":"publisher","DOI":"10.1108\/10662240810883290"},{"key":"JECO.2019070103-15","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-51-1-101-111"},{"key":"JECO.2019070103-16","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222230207"},{"key":"JECO.2019070103-17","doi-asserted-by":"publisher","DOI":"10.1007\/s10551-007-9366-8"},{"key":"JECO.2019070103-18","doi-asserted-by":"publisher","DOI":"10.2753\/JEC1086-4415170102"},{"key":"JECO.2019070103-19","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"JECO.2019070103-20","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"key":"JECO.2019070103-21","doi-asserted-by":"publisher","DOI":"10.1111\/j.1559-1816.1992.tb00945.x"},{"key":"JECO.2019070103-22","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-008-0121-1"},{"key":"JECO.2019070103-23","doi-asserted-by":"publisher","DOI":"10.1002\/dir.20087"},{"issue":"6","key":"JECO.2019070103-24","first-page":"147","article-title":"How word-of-mouth advertising works.","volume":"44","author":"E.Dichter","year":"1966","journal-title":"Harvard Business Review"},{"key":"JECO.2019070103-25","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2008.04.001"},{"key":"JECO.2019070103-26","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.11.051"},{"key":"JECO.2019070103-27","doi-asserted-by":"publisher","DOI":"10.1177\/002224296903300303"},{"key":"JECO.2019070103-28","doi-asserted-by":"publisher","DOI":"10.1177\/0047287513481274"},{"key":"JECO.2019070103-29","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2015.09.003"},{"key":"JECO.2019070103-30","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1985.10672941"},{"key":"JECO.2019070103-31","doi-asserted-by":"publisher","DOI":"10.1177\/0092070398262001"},{"key":"JECO.2019070103-32","doi-asserted-by":"publisher","DOI":"10.1108\/13612020810889272"},{"key":"JECO.2019070103-33","doi-asserted-by":"publisher","DOI":"10.1108\/08876041011031118"},{"key":"JECO.2019070103-34","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2008.06.016"},{"key":"JECO.2019070103-35","volume":"Vol. 7","author":"J. 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