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Data analysis results demonstrate the positive and significant relationship between social media characteristics (visibility and association but not editability) on hotels' business performance. The findings present valuable implications for hotel managers to direct their social media strategy and to capitalize on the possible benefits of social media to increase the business performance of hotels. In addition, the findings could also provide useful insights into other business sectors that have an intention to invest in social media.<\/jats:p>","DOI":"10.4018\/jeco.2019070104","type":"journal-article","created":{"date-parts":[[2019,5,14]],"date-time":"2019-05-14T17:59:10Z","timestamp":1557856750000},"page":"54-70","source":"Crossref","is-referenced-by-count":9,"title":["The Effect of Social Media on Hotels' Business Performance in the Lebanese Hotel Sector"],"prefix":"10.4018","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4211-3057","authenticated-orcid":true,"given":"Firas Mohamad","family":"Halawani","sequence":"first","affiliation":[{"name":"Multimedia University, Cyberjaya, Malaysia"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2108-2714","authenticated-orcid":true,"given":"Patrick C.H.","family":"Soh","sequence":"additional","affiliation":[{"name":"Multimedia University, Cyberjaya, Malaysia"}]},{"given":"Saravanan","family":"Muthaiyah","sequence":"additional","affiliation":[{"name":"Multimedia University, Cyberjaya, Malaysia"}]}],"member":"2432","reference":[{"key":"JECO.2019070104-0","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0470"},{"issue":"4","key":"JECO.2019070104-1","first-page":"574","article-title":"The effect of E-commerce usage of online business performance of hotels.","volume":"9","author":"N. 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