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The results indicate that privacy and fulfillment have positive effects on customer satisfaction; however, they do not have a significant effect on loyalty. Finally, customer loyalty is positively affected by customer satisfaction. These factors have been studied in various contexts, and the relationship between them has been positive and significant. Lastly, from these findings, specific strategies are considered for the improvement of online companies in other emerging economies.<\/p>","DOI":"10.4018\/jeco.2019100102","type":"journal-article","created":{"date-parts":[[2019,8,23]],"date-time":"2019-08-23T13:52:56Z","timestamp":1566568376000},"page":"16-29","source":"Crossref","is-referenced-by-count":1,"title":["Factors That Influence Consumer Loyalty of Services Acquired via the Internet in Mexico"],"prefix":"10.4018","volume":"17","author":[{"given":"Berenice","family":"Ju\u00e1rez-L\u00f3opez","sequence":"first","affiliation":[{"name":"Faculty of Economics and Marketing, Autonomous University of Coahuila, Torre\u00f3n, Mexico"}]},{"given":"Grace Aileen","family":"Ruiz-Santoyo","sequence":"additional","affiliation":[{"name":"Faculty of Economics and Marketing, Autonomous University of Coahuila, Torre\u00f3n, Mexico"}]}],"member":"2432","reference":[{"key":"JECO.2019100102-0","first-page":"1","article-title":"La intimidad europea frente a la privacidad Americana.","volume":"1","author":"P. 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