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However, results indicate significant differences to established firms regarding two aspects: (1) the items included in the measurement instrument diverge considerably from the established scales in this area, adding behavioral aspects characteristic for emerging firms and leaving aside items specific to larger organizations; (2) firms do not show a single consistent pattern of market-oriented behavior contributing to company success. Therefore, founders of emerging firms should pursue an individual way of market-oriented behavior that seems most appropriate when considering the company-specific liabilities.<\/p>","DOI":"10.4018\/jeei.2010100101","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T21:03:40Z","timestamp":1297803820000},"page":"1-21","source":"Crossref","is-referenced-by-count":0,"title":["Market Orientation in Emerging Firms"],"prefix":"10.4018","volume":"1","author":[{"given":"Malte","family":"Brettel","sequence":"first","affiliation":[{"name":"RWTH Aachen, Germany"}]},{"given":"Andreas","family":"Engelen","sequence":"additional","affiliation":[{"name":"RWTH Aachen, Germany"}]},{"given":"Florian","family":"Heinemann","sequence":"additional","affiliation":[{"name":"RWTH Aachen, Germany"}]},{"given":"Andreas","family":"Kessell","sequence":"additional","affiliation":[{"name":"RWTH Aachen, Germany"}]}],"member":"2432","reference":[{"key":"jeei.2010100101-0","unstructured":"Aldrich, H. 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