{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:51:21Z","timestamp":1781106681654,"version":"3.54.1"},"reference-count":62,"publisher":"IGI Global Scientific Publishing","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,7,1]]},"abstract":"<p>This article describes the trend of personalization in electronic service delivery, with a special focus on municipal electronic service delivery in the Netherlands. Personalization of electronic services refers to the one-to-one citizen orientation using authentication, profiling and customization techniques. The percentage of Dutch municipalities offering services through personalized electronic counters has increased from 14% (2006) to 28% (2009). Using binary logistic regression analyses of 2008 survey data, it is concluded that personalization is positively associated with size of municipalities but not with e-government and policy innovation statements, nor with explicit political responsibility with respect to e-government development. Based on these findings, alternative explanations for the adoption and diffusion of personalized e-government services are suggested.<\/p>","DOI":"10.4018\/jegr.2011070102","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T12:18:20Z","timestamp":1319026700000},"page":"21-37","source":"Crossref","is-referenced-by-count":14,"title":["Diffusion of Personalized E-Government Services among Dutch Municipalities"],"prefix":"10.4018","volume":"7","author":[{"given":"Vincent M.F","family":"Homburg","sequence":"first","affiliation":[{"name":"Erasmus University Rotterdam, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Andres","family":"Dijkshoorn","sequence":"additional","affiliation":[{"name":"Erasmus University Rotterdam, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jegr.2011070102-0","doi-asserted-by":"publisher","DOI":"10.4018\/jegr.2009010104"},{"key":"jegr.2011070102-1","author":"C.Allen","year":"2001","journal-title":"One-to-one web marketing: Build a relationship marketing strategy one customer at a time"},{"key":"jegr.2011070102-2","author":"V. 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