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The need to make the correct decision when qualitative factors need to be considered has caused multi-criteria decision methodologies such as Analytical Hierarchy Process (AHP) to be applied in case studies. In this paper, the authors apply Fuzzy AHP to phone survey results and compare them to the original results. The multi-criteria decision methodology TOPSIS is used to demonstrate the differences between all decision methodologies.<\/p>","DOI":"10.4018\/jeis.2013010103","type":"journal-article","created":{"date-parts":[[2013,5,3]],"date-time":"2013-05-03T20:20:17Z","timestamp":1367612417000},"page":"49-61","source":"Crossref","is-referenced-by-count":4,"title":["Selecting Cell Phone Service Using Hybrid Decision Making Methodology"],"prefix":"10.4018","volume":"9","author":[{"given":"Kouroush","family":"Jenab","sequence":"first","affiliation":[{"name":"Society of Reliability Engineering-Ottawa, Toronto, ON, Canada"}]},{"given":"Ahmad","family":"Sarfaraz","sequence":"additional","affiliation":[{"name":"Department of Manufacturing System Engineering and Management, California State University-Northridge, Northridge, CA, USA"}]}],"member":"2432","reference":[{"key":"jeis.2013010103-0","doi-asserted-by":"publisher","DOI":"10.1016\/S0925-5273(03)00195-6"},{"key":"jeis.2013010103-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2008.11.046"},{"key":"jeis.2013010103-2","doi-asserted-by":"publisher","DOI":"10.1016\/0377-2217(95)00300-2"},{"key":"jeis.2013010103-3","doi-asserted-by":"crossref","unstructured":"Chang, W.-L. 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