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Experiments reveal differences in how male and female perceivers view others\u2019 social networking activity in general and suggest that how the perceiver gender matches, or differs, from the gender of the target affects how social networking presence plays into impression formation. Findings hold implications for professionals, academics and individuals concerned with the role that Web-based information plays in impression formation and how inherent gender-based biases may affect power and politics in the workplace and beyond.<\/p>","DOI":"10.4018\/jep.2011040104","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T12:19:58Z","timestamp":1319026798000},"page":"55-73","source":"Crossref","is-referenced-by-count":2,"title":["Effects of Perceiver \/ Target Gender and Social Networking Presence on Web-Based Impression Formation"],"prefix":"10.4018","volume":"2","author":[{"given":"Leslie Jordan","family":"Albert","sequence":"first","affiliation":[{"name":"San Jose State University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Timothy R.","family":"Hill","sequence":"additional","affiliation":[{"name":"San Jose State University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shailaja","family":"Venkatsubramanyan","sequence":"additional","affiliation":[{"name":"San Jose State University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jep.2011040104-0","doi-asserted-by":"crossref","unstructured":"Back, M. 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