{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,5,10]],"date-time":"2023-05-10T18:34:04Z","timestamp":1683743644302},"reference-count":118,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,10,1]]},"abstract":"<p>Research focusing on consumer behavior in the mobile context is rapidly accumulating. However, the role of personality traits in explaining and predicting users\u2019 perceptions regarding mobile services and behavior within the mobile context is conspicuously under-researched. If consumers are considered as dispositional entities, this lack of researcher interest on the role of personality traits on the value creation processes of mobile consumers should be scrutinized. Striving to provide guidance as to why and how to incorporate personality-based variables within prospective research models attempting to explain and predict consumer behavior in the mobile context, this research critically assesses the-state-of-the-art and presents a conceptual discussion regarding related future research avenues.<\/p>","DOI":"10.4018\/jesma.2011100101","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T16:21:10Z","timestamp":1319041270000},"page":"1-20","source":"Crossref","is-referenced-by-count":4,"title":["Personality Traits and Consumer Behavior in the Mobile Context"],"prefix":"10.4018","volume":"3","author":[{"given":"Kaan","family":"Varnali","sequence":"first","affiliation":[{"name":"Istanbul Bilgi University, Turkey"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"jesma.2011100101-0","author":"M.Adler","year":"1996","journal-title":"Gazing into the oracle: The Delphi Method and its application to social policy and public health"},{"key":"jesma.2011100101-1","doi-asserted-by":"publisher","DOI":"10.1177\/009207002236910"},{"key":"jesma.2011100101-2","doi-asserted-by":"publisher","DOI":"10.1207\/s15327663jcp0102_04"},{"key":"jesma.2011100101-3","doi-asserted-by":"publisher","DOI":"10.1016\/S0268-4012(01)00047-0"},{"key":"jesma.2011100101-4","doi-asserted-by":"publisher","DOI":"10.1504\/IJMC.2004.004663"},{"key":"jesma.2011100101-5","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10000"},{"key":"jesma.2011100101-6","first-page":"181","article-title":"Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study.","volume":"6","author":"H. H.Bauer","year":"2005","journal-title":"Journal of Electronic Commerce Research"},{"key":"jesma.2011100101-7","doi-asserted-by":"publisher","DOI":"10.1086\/341578"},{"key":"jesma.2011100101-8","doi-asserted-by":"publisher","DOI":"10.1086\/321951"},{"key":"jesma.2011100101-9","doi-asserted-by":"publisher","DOI":"10.1086\/209186"},{"key":"jesma.2011100101-10","first-page":"2","article-title":"Exploring factors influencing the adoption of mobile commerce.","volume":"12","author":"T.Bhatti","year":"2007","journal-title":"Journal of Internet Banking and Commerce"},{"key":"jesma.2011100101-11","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2005.8.39"},{"key":"jesma.2011100101-12","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2003.08.002"},{"key":"jesma.2011100101-13","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-6494.1962.tb02303.x"},{"key":"jesma.2011100101-14","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.01.019"},{"key":"jesma.2011100101-15","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.42.1.116"},{"key":"jesma.2011100101-16","doi-asserted-by":"crossref","first-page":"79","DOI":"10.1080\/02650487.2007.11072997","article-title":"Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand.","volume":"26","author":"A.Carroll","year":"2007","journal-title":"International Journal of Advertising"},{"key":"jesma.2011100101-17","doi-asserted-by":"publisher","DOI":"10.1080\/101967802753433254"},{"key":"jesma.2011100101-18","doi-asserted-by":"publisher","DOI":"10.1504\/IJMC.2008.015997"},{"key":"jesma.2011100101-19","doi-asserted-by":"publisher","DOI":"10.2307\/3151666"},{"key":"jesma.2011100101-20","doi-asserted-by":"crossref","first-page":"133","DOI":"10.54155\/jbs.18.2.133-148","article-title":"Emerging value propositions for m-commerce.","volume":"18","author":"I.Clarke","year":"2001","journal-title":"The Journal of Business Strategy"},{"key":"jesma.2011100101-21","doi-asserted-by":"publisher","DOI":"10.2307\/249688"},{"key":"jesma.2011100101-22","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.69.2.308"},{"key":"jesma.2011100101-23","article-title":"The influence of cognitive needs and styles on information handling in making product evaluations","author":"D. F.Cox","year":"1967","journal-title":"Risk taking and information handling in consumer behavior"},{"key":"jesma.2011100101-24","doi-asserted-by":"publisher","DOI":"10.1016\/0167-8116(95)00027-5"},{"key":"jesma.2011100101-25","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1177\/0092070302303001","article-title":"An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors.","volume":"30","author":"P.Dabholkar","year":"2002","journal-title":"Journal of the Academy of Marketing Science"},{"key":"jesma.2011100101-26","first-page":"15","article-title":"Anytime, anywhere: Measuring the ubiquitous consumer\u2019s impulse purchase behavior.","volume":"4","author":"R.Davis","year":"2009","journal-title":"International Journal of Mobile Marketing"},{"key":"jesma.2011100101-27","first-page":"52","article-title":"The Internet shopper.","volume":"39","author":"N.Donthu","year":"1999","journal-title":"Journal of Advertising Research"},{"key":"jesma.2011100101-28","doi-asserted-by":"crossref","first-page":"255","DOI":"10.1177\/074391569501400207","article-title":"Everyday market helping behavior.","volume":"14","author":"L.Feick","year":"1995","journal-title":"Journal of Public Policy & Marketing"},{"key":"jesma.2011100101-29","doi-asserted-by":"publisher","DOI":"10.2307\/1251146"},{"key":"jesma.2011100101-30","first-page":"674","article-title":"Learning and teaching styles in engineering education.","volume":"78","author":"R. M.Felder","year":"1988","journal-title":"English Education"},{"key":"jesma.2011100101-31","doi-asserted-by":"publisher","DOI":"10.1037\/h0076760"},{"key":"jesma.2011100101-32","doi-asserted-by":"publisher","DOI":"10.1002\/cb.169"},{"key":"jesma.2011100101-33","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.07.013"},{"key":"jesma.2011100101-34","author":"S.Godin","year":"1999","journal-title":"Permission marketing: Turning strangers into friends, and friends into customers"},{"key":"jesma.2011100101-35","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.59.6.1216"},{"key":"jesma.2011100101-36","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2006.08.016"},{"key":"jesma.2011100101-37","doi-asserted-by":"publisher","DOI":"10.1504\/IJMC.2007.014177"},{"key":"jesma.2011100101-38","doi-asserted-by":"publisher","DOI":"10.1086\/208816"},{"key":"jesma.2011100101-39","doi-asserted-by":"publisher","DOI":"10.2307\/1251410"},{"key":"jesma.2011100101-40","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.fsm.4770141"},{"key":"jesma.2011100101-41","doi-asserted-by":"publisher","DOI":"10.1504\/IJMC.2008.019324"},{"key":"jesma.2011100101-42","doi-asserted-by":"publisher","DOI":"10.2307\/1251327"},{"key":"jesma.2011100101-43","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.12.001"},{"key":"jesma.2011100101-44","doi-asserted-by":"publisher","DOI":"10.1177\/014920638901500302"},{"key":"jesma.2011100101-45","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-006-0007-z"},{"key":"jesma.2011100101-46","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.ejis.3000431"},{"key":"jesma.2011100101-47","first-page":"102","article-title":"The big five trait taxonomy: History, measurement, and theoretical perspectives","author":"O. P.John","year":"1999","journal-title":"Handbook of personality"},{"key":"jesma.2011100101-48","unstructured":"Juniper Research. (2008). Mobile advertising strategies and forecasts. Retrieved from http:\/\/juniperresearch.com\/reports\/mobile_advertising"},{"key":"jesma.2011100101-49","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.07.009"},{"key":"jesma.2011100101-50","first-page":"4","article-title":"Individual differences in the use of mobile services among Finnish consumers.","volume":"1","author":"H.Karjaluoto","year":"2006","journal-title":"International Journal of Mobile Marketing"},{"key":"jesma.2011100101-51","doi-asserted-by":"publisher","DOI":"10.2307\/3149978"},{"key":"jesma.2011100101-52","doi-asserted-by":"publisher","DOI":"10.2307\/3150229"},{"key":"jesma.2011100101-53","doi-asserted-by":"publisher","DOI":"10.1086\/209268"},{"key":"jesma.2011100101-54","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.01.033"},{"key":"jesma.2011100101-55","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2575.2007.00269.x"},{"key":"jesma.2011100101-56","doi-asserted-by":"publisher","DOI":"10.1002\/dir.20002"},{"key":"jesma.2011100101-57","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2006.10.004"},{"key":"jesma.2011100101-58","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.fsm.4770120"},{"key":"jesma.2011100101-59","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2008.07.007"},{"key":"jesma.2011100101-60","doi-asserted-by":"crossref","first-page":"23","DOI":"10.2501\/JAR-42-1-23-38","article-title":"What products can be successfully promoted and sold via the Internet?","volume":"42","author":"H.Kwak","year":"2002","journal-title":"Journal of Advertising Research"},{"key":"jesma.2011100101-61","doi-asserted-by":"publisher","DOI":"10.1207\/s15506878jobem4604_4"},{"key":"jesma.2011100101-62","first-page":"30","article-title":"A review of mobile marketing research.","volume":"1","author":"M.Lepp\u00e4niemi","year":"2006","journal-title":"International Journal of Mobile Marketing"},{"key":"jesma.2011100101-63","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1080\/00913367.2002.10673665","article-title":"Measuring the intrusiveness of advertisements: Scale development and validation.","volume":"31","author":"H. S.Li","year":"2002","journal-title":"Journal of Advertising"},{"key":"jesma.2011100101-64","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.01.002"},{"key":"jesma.2011100101-65","author":"H.Linstone","year":"1975","journal-title":"The Delphi method: Techniques and applications"},{"key":"jesma.2011100101-66","doi-asserted-by":"publisher","DOI":"10.2307\/3150690"},{"key":"jesma.2011100101-67","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2004.03.003"},{"key":"jesma.2011100101-68","doi-asserted-by":"publisher","DOI":"10.2753\/JEC1086-4415120101"},{"key":"jesma.2011100101-69","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1040.0032"},{"key":"jesma.2011100101-70","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.jt.5750057"},{"key":"jesma.2011100101-71","doi-asserted-by":"publisher","DOI":"10.4324\/9780203428412"},{"key":"jesma.2011100101-72","doi-asserted-by":"crossref","first-page":"473","DOI":"10.5465\/amr.1998.926622","article-title":"Initial trust formation in new organizational relationships.","volume":"23","author":"D. H.McKnight","year":"1998","journal-title":"Academy of Management Review"},{"key":"jesma.2011100101-73","author":"A.Mehrabian","year":"1974","journal-title":"An approach to environmental psychology"},{"key":"jesma.2011100101-74","doi-asserted-by":"publisher","DOI":"10.1086\/209450"},{"key":"jesma.2011100101-75","doi-asserted-by":"publisher","DOI":"10.1086\/208701"},{"key":"jesma.2011100101-76","doi-asserted-by":"publisher","DOI":"10.1108\/03090569310026385"},{"key":"jesma.2011100101-77","doi-asserted-by":"publisher","DOI":"10.1177\/0092070396242001"},{"key":"jesma.2011100101-78","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1520-6793(199707)14:4<379::AID-MAR5>3.0.CO;2-6"},{"key":"jesma.2011100101-79","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.dbm.3240269"},{"key":"jesma.2011100101-80","doi-asserted-by":"crossref","DOI":"10.1007\/978-1-4757-6708-7","author":"J.Mowen","year":"2000","journal-title":"The 3M model of motivation and personality"},{"key":"jesma.2011100101-81","doi-asserted-by":"publisher","DOI":"10.1177\/0092070305276149"},{"key":"jesma.2011100101-82","doi-asserted-by":"crossref","first-page":"429","DOI":"10.1080\/02650487.2004.11072894","article-title":"How do Japanese consumers perceive wireless ads? A multivariate analysis.","volume":"23","author":"S.Okazaki","year":"2004","journal-title":"International Journal of Advertising"},{"key":"jesma.2011100101-83","doi-asserted-by":"publisher","DOI":"10.2501\/S0265048709200692"},{"key":"jesma.2011100101-84","doi-asserted-by":"publisher","DOI":"10.1177\/109467050024001"},{"key":"jesma.2011100101-85","doi-asserted-by":"crossref","first-page":"497","DOI":"10.1504\/IJMC.2006.009256","article-title":"Hedonic and utilitarian values of mobile internet in Korea.","volume":"4","author":"C.Park","year":"2006","journal-title":"International Journal of Mobile Communications"},{"key":"jesma.2011100101-86","doi-asserted-by":"publisher","DOI":"10.1207\/s15327965pli0502_1"},{"key":"jesma.2011100101-87","first-page":"1","article-title":"Committed to content provider or mobile channel? Determinants of continuous mobile multimedia service use.","volume":"9","author":"M.Pihlstr\u00f6m","year":"2007","journal-title":"Journal of Information Technology Theory and Application"},{"key":"jesma.2011100101-88","doi-asserted-by":"publisher","DOI":"10.1086\/208815"},{"key":"jesma.2011100101-89","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.jt.5740158"},{"key":"jesma.2011100101-90","doi-asserted-by":"publisher","DOI":"10.1086\/208946"},{"key":"jesma.2011100101-91","author":"R.Riding","year":"2001","journal-title":"Cognitive style analysis \u2013 research administration"},{"key":"jesma.2011100101-92","author":"D.Riesman","year":"1950","journal-title":"The lonely crowd"},{"key":"jesma.2011100101-93","doi-asserted-by":"publisher","DOI":"10.2307\/3149667"},{"key":"jesma.2011100101-94","article-title":"Control by any other name: Definitions, concepts, and processes","author":"J.Rodin","year":"1990","journal-title":"Self-directedness: Causes and effects throughout the life course"},{"key":"jesma.2011100101-95","doi-asserted-by":"publisher","DOI":"10.1086\/209452"},{"key":"jesma.2011100101-96","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2008.12.024"},{"key":"jesma.2011100101-97","doi-asserted-by":"publisher","DOI":"10.1016\/S0169-2070(99)00018-7"},{"key":"jesma.2011100101-98","doi-asserted-by":"publisher","DOI":"10.1037\/0278-6133.4.3.219"},{"key":"jesma.2011100101-99","author":"L. G.Schiffman","year":"2007","journal-title":"Consumer behavior"},{"key":"jesma.2011100101-100","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2009.06.001"},{"key":"jesma.2011100101-101","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1040.0096"},{"key":"jesma.2011100101-102","doi-asserted-by":"publisher","DOI":"10.1108\/07363760810845381"},{"key":"jesma.2011100101-103","doi-asserted-by":"crossref","DOI":"10.1037\/13978-000","author":"H. A.Simon","year":"1960","journal-title":"The new science of management decision"},{"key":"jesma.2011100101-104","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.71.3.549"},{"key":"jesma.2011100101-105","first-page":"35","article-title":"How to market to generation m(obile).","volume":"49","author":"F.Sultan","year":"2008","journal-title":"MIT Sloan Management Review"},{"key":"jesma.2011100101-106","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)80005-0"},{"key":"jesma.2011100101-107","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2009.08.009"},{"key":"jesma.2011100101-108","first-page":"12","article-title":"Understanding and implementing mobile social advertising.","volume":"3","author":"J. S.Wais","year":"2008","journal-title":"International Journal of Mobile Marketing"},{"key":"jesma.2011100101-109","doi-asserted-by":"publisher","DOI":"10.1177\/009207002236909"},{"key":"jesma.2011100101-110","doi-asserted-by":"publisher","DOI":"10.2307\/249576"},{"key":"jesma.2011100101-111","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10009"},{"key":"jesma.2011100101-112","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.56.3.407"},{"key":"jesma.2011100101-113","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1145\/264701.264704","article-title":"Microcomputer playfulness: Stable or dynamic trait?","volume":"28","author":"S. E.Yager","year":"1997","journal-title":"The Data Base for Advances in Information Systems"},{"key":"jesma.2011100101-114","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2004.11.003"},{"key":"jesma.2011100101-115","doi-asserted-by":"publisher","DOI":"10.1300\/J046v20n01_04"},{"key":"jesma.2011100101-116","doi-asserted-by":"publisher","DOI":"10.2307\/1251446"},{"key":"jesma.2011100101-117","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20239"}],"container-title":["International Journal of E-Services and Mobile Applications"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=59964","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:26:37Z","timestamp":1654097197000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jesma.2011100101"}},"subtitle":["A Critical Review and Research Agenda"],"short-title":[],"issued":{"date-parts":[[2011,10,1]]},"references-count":118,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2011,10]]}},"URL":"https:\/\/doi.org\/10.4018\/jesma.2011100101","relation":{},"ISSN":["1941-627X","1941-6288"],"issn-type":[{"value":"1941-627X","type":"print"},{"value":"1941-6288","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,10,1]]}}}