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TCMM is composed of three main components as follows: 1) internal structure, 2) maturity levels, and 3) assessment tool. After performing some minor modifications for TCMM, the practical evaluation of modified TCMM is demonstrated by two regional online bookstores. Based on both case studies, the evaluation results can be applied to determine the level of trust in other vendors. Following the TCMM roadmap, online vendors will be able to develop a trust-building strategy for creating value and maintaining trust in their websites.<\/p>","DOI":"10.4018\/jesma.2013040102","type":"journal-article","created":{"date-parts":[[2013,7,10]],"date-time":"2013-07-10T10:47:51Z","timestamp":1373453271000},"page":"22-36","source":"Crossref","is-referenced-by-count":2,"title":["A Practical Approach for Improving B2C e-Commerce Services with a Trust Capability Maturity Model"],"prefix":"10.4018","volume":"5","author":[{"given":"Rath","family":"Jairak","sequence":"first","affiliation":[{"name":"Doctor of Philosophy Program in Information Technology, Information Science Institute, Sripatum University, Bangkok, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Prasong","family":"Praneetpolgrang","sequence":"additional","affiliation":[{"name":"Doctor of Philosophy Program in Information Technology, Information Science Institute, Sripatum University, Bangkok, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jesma.2013040102-0","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2006.12.008"},{"key":"jesma.2013040102-1","doi-asserted-by":"crossref","unstructured":"Bandara, K. 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