{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,5]],"date-time":"2025-10-05T22:15:49Z","timestamp":1759702549065},"reference-count":0,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2009,4,1]]},"abstract":"<p>We report results of an experiment on prices and demand in a fantasy-based virtual world. A virtual world is a persistent, synthetic, online environment that can be accessed by many users at the same time. Because most virtual worlds are built around a fantasy theme, complete with magic, monsters, and treasure, there is considerable skepticism that human behavior in such environments is in any way \u201cnormal.\u201d Our world, \u201cArden,\u201d was designed to test whether players in a typical fantasy environment were economically \u201cnormal.\u201d Specifically, we tested whether fantasy gamers conform to the law of demand, which states that increasing the price of a good, all else equal, will reduce the quantity demanded. We created two exactly equivalent worlds, and randomly assigned players to one or the other. The only difference in the two worlds was that the price of a single good, a health potion, was twice as high in the experimental world than in the control. We allowed players (N = 43) to enter and play the environment for a month.<\/p>","DOI":"10.4018\/jgcms.2009040101","type":"journal-article","created":{"date-parts":[[2011,2,3]],"date-time":"2011-02-03T17:01:58Z","timestamp":1296752518000},"page":"1-16","source":"Crossref","is-referenced-by-count":5,"title":["A Test of the Law of Demand in a Virtual World"],"prefix":"10.4018","volume":"1","author":[{"given":"Edward","family":"Castronova","sequence":"first","affiliation":[{"name":"Indiana University, USA"}]},{"given":"Mark W.","family":"Bell","sequence":"additional","affiliation":[{"name":"Indiana University, USA"}]},{"given":"Robert","family":"Cornell","sequence":"additional","affiliation":[{"name":"Indiana University, USA"}]},{"given":"James J.","family":"Cummings","sequence":"additional","affiliation":[{"name":"Indiana University, USA"}]},{"given":"Will","family":"Emigh","sequence":"additional","affiliation":[{"name":"Studio Cypher LLC, USA"}]},{"given":"Matthew","family":"Falk","sequence":"additional","affiliation":[{"name":"Indiana University, USA"}]},{"given":"Michael","family":"Fatten","sequence":"additional","affiliation":[{"name":"Indiana University, USA"}]},{"given":"Paul","family":"LaFourest","sequence":"additional","affiliation":[{"name":"Indiana University, USA"}]},{"given":"Nathan","family":"Mishler","sequence":"additional","affiliation":[{"name":"Studio Cypher, LLC, USA"}]}],"member":"2432","container-title":["International Journal of Gaming and Computer-Mediated Simulations"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=3952","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T21:47:12Z","timestamp":1654120032000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jgcms.2009040101"}},"subtitle":["Exploring the Petri Dish Approach to Social Science"],"short-title":[],"issued":{"date-parts":[[2009,4,1]]},"references-count":0,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2009,4]]}},"URL":"https:\/\/doi.org\/10.4018\/jgcms.2009040101","relation":{},"ISSN":["1942-3888","1942-3896"],"issn-type":[{"value":"1942-3888","type":"print"},{"value":"1942-3896","type":"electronic"}],"subject":[],"published":{"date-parts":[[2009,4,1]]}}}