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This paper describes cognitive ethnography as a method of choice for game studies, multimedia learning, professional development, leisure studies, and activities where context is important. Cognitive ethnography is efficacious for these activities, as it assumes that human cognition adapts to its natural surroundings (Hutchins, 1995, 2010) with emphasis on analysis of activities as they happen in context; how they are represented; and how they are distributed and experienced in space. The methodology is described for increasing construct validity (Cook & Campbell, 1979; Campbell & Stanley, 1966) and the creation of a nomological network (Cronbach & Meehl, 1955). This description of the methodology is contextualized with a study examining the literate practices of reluctant middle school readers playing video games (Dubbels, 2008). The study utilizes variables from empirical laboratory research on discourse processing (Zwann, Langston, & Graesser, 1996) to analyze the narrative discourse of a video game as a socio-cognitive practice (Gee, 2007; Gee, Hull, & Lankshear, 1996).<\/p>","DOI":"10.4018\/jgcms.2011010105","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T12:22:49Z","timestamp":1319026969000},"page":"68-78","source":"Crossref","is-referenced-by-count":21,"title":["Cognitive Ethnography"],"prefix":"10.4018","volume":"3","author":[{"given":"Brock","family":"Dubbels","sequence":"first","affiliation":[{"name":"McMaster University, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jgcms.2011010105-0","author":"D. T.Campbell","year":"1966","journal-title":"Experimental and quasi-experimental designs for research"},{"key":"jgcms.2011010105-1","author":"T. D.Cook","year":"1979","journal-title":"Quasi-Experimentation: Design and Analysis Issues for Field Settings"},{"key":"jgcms.2011010105-2","doi-asserted-by":"publisher","DOI":"10.1037\/h0040957"},{"key":"jgcms.2011010105-3","doi-asserted-by":"crossref","DOI":"10.1007\/978-1-4899-2271-7","author":"E. L.Deci","year":"1985","journal-title":"Intrinsic motivation and self-determination in human behavior"},{"key":"jgcms.2011010105-4","doi-asserted-by":"publisher","DOI":"10.4018\/9781599048086.ch015"},{"key":"jgcms.2011010105-5","unstructured":"Dubbels, B. R. (2009). Analyzing purposes and engagement through think-aloud protocols in video game playing to promote literacy. Paper presented at the National Reading Conference, Orlando, FL."},{"key":"jgcms.2011010105-6","article-title":"Students\u2019 blogging about their video game experience","author":"B. R.Dubbels","year":"2009","journal-title":"Engaging Students in Digital Writing"},{"key":"jgcms.2011010105-7","doi-asserted-by":"crossref","DOI":"10.7551\/mitpress\/5657.001.0001","author":"K.Ericsson","year":"1993","journal-title":"Protocol analysis: verbal reports as data"},{"key":"jgcms.2011010105-8","doi-asserted-by":"crossref","DOI":"10.3726\/978-1-4539-1162-4","author":"J. P.Gee","year":"2007","journal-title":"Good video games + good learning"},{"key":"jgcms.2011010105-9","author":"J. P.Gee","year":"1996","journal-title":"The new work order: Behind the language of the new capitalism"},{"key":"jgcms.2011010105-10","author":"J. J.Gibson","year":"1986","journal-title":"The Ecological Approach to Visual Perception"},{"key":"jgcms.2011010105-11","doi-asserted-by":"crossref","DOI":"10.7551\/mitpress\/1881.001.0001","author":"E.Hutchins","year":"1996","journal-title":"Cognition in the wild"},{"key":"jgcms.2011010105-12","unstructured":"Hutchins, E. (2010). Two types of cognition. Retrieved August 15, 2010, from http:\/\/hci.ucsd.edu\/102b"},{"key":"jgcms.2011010105-13","doi-asserted-by":"publisher","DOI":"10.1207\/S15326950DP3402_4"},{"key":"jgcms.2011010105-14","author":"K.Leander","year":"2004","journal-title":"Spatializing literacy research and practice"},{"key":"jgcms.2011010105-15","author":"H.Lefebvre","year":"1991","journal-title":"The production of space"},{"key":"jgcms.2011010105-16","author":"D. G.O\u2019Brien","year":"2004","journal-title":"Reading-to-Learn: From print to new digital media and new literacies"},{"key":"jgcms.2011010105-17","author":"E.Soja","year":"1989","journal-title":"Postmodern geographies: The reassertion of space in critical social theory"},{"key":"jgcms.2011010105-18","author":"E.Soja","year":"1996","journal-title":"Thirdspace: Journeys to Los Angeles and Other Real-and-Imagined Places"},{"key":"jgcms.2011010105-19","author":"K. E.Stanovich","year":"2000","journal-title":"Progress in understanding reading"},{"key":"jgcms.2011010105-20","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9280.1995.tb00513.x"},{"key":"jgcms.2011010105-21","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.123.2.162"}],"container-title":["International Journal of Gaming and Computer-Mediated Simulations"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=53154","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T17:48:30Z","timestamp":1654105710000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jgcms.2011010105"}},"subtitle":["A Methodology for Measure and Analysis of Learning for Game Studies"],"short-title":[],"issued":{"date-parts":[[2011,1,1]]},"references-count":22,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2011,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jgcms.2011010105","relation":{},"ISSN":["1942-3888","1942-3896"],"issn-type":[{"value":"1942-3888","type":"print"},{"value":"1942-3896","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,1,1]]}}}