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Even though significant differences were found between respondents from headquarters and subsidiaries in terms of perceived media richness and preference for telephone and written documents, very similar media preference patterns for face-to-face and e-mail between the headquarters and subsidiaries were identified. Furthermore, face-to-face and e-mail were two primary media used for most communication activities in this MNO. Follow-up interviews revealed that the universal organizational culture of this MNO may explain media use consistency between the headquarters and subsidiaries. Implications of the findings are discussed and future research considered.<\/p>","DOI":"10.4018\/jgim.2009070904","type":"journal-article","created":{"date-parts":[[2010,4,30]],"date-time":"2010-04-30T08:36:01Z","timestamp":1272616561000},"page":"74-94","source":"Crossref","is-referenced-by-count":10,"title":["The Influence of National and Organizational Cultures on Technology Use"],"prefix":"10.4018","volume":"17","author":[{"given":"Zixiu","family":"Guo","sequence":"first","affiliation":[{"name":"University of New South Wales, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"John","family":"D\u2019Ambra","sequence":"additional","affiliation":[{"name":"University of New South Wales, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jgim.2009070904-0","unstructured":"Adler, N. J. (1984). Understanding the ways of understanding: Cross-cultural management methodology reviewed. In R.N. 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