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The variations of communication outcomes (as measured in volume, quality, and use satisfaction), are checked against two categorical variables (i.e., culture and communication tools), and at the same time controlled for perception on tool ease of use. Results show that culture and communication tools jointly affect all three outcome variables individually. The main effects were also statistically significant for volume and quality, but not for satisfaction. Respondents from different cultures prefer different communication methods, which are also collectively constrained by other factors like preference over contextual information and social norms. Such a difference in media preference, combined with media traits jointly affects the outcomes of communication. Managerial implications are provided.<\/p>","DOI":"10.4018\/jgim.2012070103","type":"journal-article","created":{"date-parts":[[2012,10,22]],"date-time":"2012-10-22T16:03:41Z","timestamp":1350921821000},"page":"55-83","source":"Crossref","is-referenced-by-count":15,"title":["A Cross-Cultural Analysis of Communication Tools and Communication Outcomes"],"prefix":"10.4018","volume":"20","author":[{"given":"Shin-Yuan","family":"Hung","sequence":"first","affiliation":[{"name":"National Chung Cheng University, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tsan-Ching","family":"Kang","sequence":"additional","affiliation":[{"name":"National Chung Cheng University, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"David","family":"Yen","sequence":"additional","affiliation":[{"name":"Miami University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Albert","family":"Huang","sequence":"additional","affiliation":[{"name":"University of the Pacific, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kuanchin","family":"Chen","sequence":"additional","affiliation":[{"name":"Western Michigan University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jgim.2012070103-0","doi-asserted-by":"publisher","DOI":"10.2307\/2490389"},{"key":"jgim.2012070103-1","doi-asserted-by":"publisher","DOI":"10.1016\/S0020-7063(01)00104-2"},{"key":"jgim.2012070103-2","doi-asserted-by":"publisher","DOI":"10.1108\/07363760810902477"},{"key":"jgim.2012070103-3","doi-asserted-by":"publisher","DOI":"10.1177\/104649649903000404"},{"key":"jgim.2012070103-4","doi-asserted-by":"publisher","DOI":"10.1145\/570907.570911"},{"issue":"1","key":"jgim.2012070103-5","first-page":"387","article-title":"Media selection to meet communications contexts: Comparing e-mail and instant messaging in an undergraduate population.","volume":"14","author":"K.Chen","year":"2004","journal-title":"Communications of the Association for Information Systems"},{"key":"jgim.2012070103-6","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2008.02.002"},{"issue":"2","key":"jgim.2012070103-7","first-page":"38","article-title":"The development of Taiwan's personal computer industry.","volume":"14","author":"T.-J.Chen","year":"2003","journal-title":"East Asian Economic Perspectives"},{"key":"jgim.2012070103-8","doi-asserted-by":"publisher","DOI":"10.2307\/249476"},{"key":"jgim.2012070103-9","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2003.08.003"},{"key":"jgim.2012070103-10","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1090.0239"},{"key":"jgim.2012070103-11","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.32.5.554"},{"key":"jgim.2012070103-12","doi-asserted-by":"publisher","DOI":"10.2307\/248682"},{"key":"jgim.2012070103-13","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"issue":"3","key":"jgim.2012070103-14","doi-asserted-by":"crossref","first-page":"575","DOI":"10.2307\/25148857","article-title":"Media, tasks, and communication processes: A theory of media synchronicity.","volume":"32","author":"A.Dennis","year":"2008","journal-title":"Management Information Systems Quarterly"},{"key":"jgim.2012070103-15","doi-asserted-by":"publisher","DOI":"10.1177\/104649649903000402"},{"key":"jgim.2012070103-16","doi-asserted-by":"crossref","unstructured":"Diamant, E. 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