{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,6]],"date-time":"2025-08-06T13:31:30Z","timestamp":1754487090632},"reference-count":86,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,1,1]]},"abstract":"<p>The objective of the study is to propose and test a model to understand the factors that impact the use of electronic media in Brazil. A survey was conducted, capturing perceptions about five electronic media \u2013 Broadcast TV, Pay-TV, Internet, Mobile Phones and Game Consoles. A sample of 1000 cases was collected by personal interviews in six cities and analyzed using SEM. Attitude is influenced by Image, Entertainment and Content, followed by Communication and Habit. The model explained 80% of Attitude and 90% of Satisfaction. Attitude is a strong predictor of Satisfaction. Attention is explained by Entertainment and Satisfaction.<\/p>","DOI":"10.4018\/jgim.2014010104","type":"journal-article","created":{"date-parts":[[2014,7,25]],"date-time":"2014-07-25T20:06:03Z","timestamp":1406318763000},"page":"51-69","source":"Crossref","is-referenced-by-count":3,"title":["Electronic Media Use"],"prefix":"10.4018","volume":"22","author":[{"given":"Paula","family":"Chimenti","sequence":"first","affiliation":[{"name":"Strategy, Organizations and Information Systems, Coppead UFRJ, Rio De Janero, Brazil"}]},{"given":"Roberto","family":"Nogueira","sequence":"additional","affiliation":[{"name":"Universidade Federal Do Rio de Janeiro, Rio De Janero, Brazil"}]},{"given":"Jose Afonso","family":"Mazzon","sequence":"additional","affiliation":[{"name":"Administration and Economics School, University Of S\u00e3o Paulo, Sao Paulo, Brazil"}]},{"given":"Marco","family":"Rodrigues","sequence":"additional","affiliation":[{"name":"Coppead UFRJ, Rio de Janero, Brazil"}]},{"given":"Luiz Felipe","family":"Hupsel","sequence":"additional","affiliation":[{"name":"Coppead UFRJ, Rio de Janero, Brazil"}]}],"member":"2432","reference":[{"key":"jgim.2014010104-0","author":"D. A.Aaker","year":"1995","journal-title":"Marketing research"},{"key":"jgim.2014010104-1","author":"I. E.Ajzen","year":"1980","journal-title":"Understanding attitudes and predicting social behaviour"},{"key":"jgim.2014010104-2","author":"D.Albarracin","year":"2005","journal-title":"The handbook of attitudes"},{"issue":"2","key":"jgim.2014010104-3","first-page":"331","article-title":"The Likert scale revisited: Na alternate version.","volume":"39","author":"G.Albaum","year":"1997","journal-title":"Journal of the Market Research Society. Market Research Society"},{"key":"jgim.2014010104-4","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2370.2011.00299.x"},{"key":"jgim.2014010104-5","author":"E.Babbie","year":"2001","journal-title":"The practice of social research"},{"key":"jgim.2014010104-6","doi-asserted-by":"publisher","DOI":"10.2307\/2393203"},{"issue":"1","key":"jgim.2014010104-7","first-page":"27","article-title":"Myspace and Facebook: Identifying dimensions of uses and gratifications for friend networking sites.","volume":"8","author":"J.Bonds-Raacke","year":"2010","journal-title":"Individual Differences Research"},{"key":"jgim.2014010104-8","doi-asserted-by":"publisher","DOI":"10.1177\/146144480200400302"},{"key":"jgim.2014010104-9","unstructured":"Bradley, S. P., & Bartlett, N. (2007). Broadcast television in the broadband world. Harvard Business School. 9-707-486."},{"key":"jgim.2014010104-10","unstructured":"Byrne, B. (2001). Structural equation modeling with amos. Lawrence Erlbaum Associates, Cetic.Br. (2011). Tic Domic\u00edlios E Usu\u00e1rios - Pesquisa Sobre O Uso Das Tecnologias Da Informa\u00e7\u00e3o E Da Comunica\u00e7\u00e3o No Brasil. Retrieved Abril 18, 2012, From Centro De Estudos Sobre As Tecnologias Da Informa\u00e7\u00e3o E Da Comunica\u00e7\u00e3o (Cetic.Br). Retrieved from http:\/\/www.cetic.br\/usuarios\/tic\/index.htm"},{"key":"jgim.2014010104-11","author":"C. M.Christensen","year":"1997","journal-title":"The innovator\u2019s dilemma: When new technologies cause great firms to fail"},{"key":"jgim.2014010104-12","doi-asserted-by":"publisher","DOI":"10.2307\/3150876"},{"key":"jgim.2014010104-13","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(00)00077-X"},{"key":"jgim.2014010104-14","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"jgim.2014010104-15","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"key":"jgim.2014010104-16","author":"R. F.DeVellis","year":"1991","journal-title":"Scale development: Theory and applications"},{"key":"jgim.2014010104-17","first-page":"135","article-title":"Ecology, economics and gratification utilities","author":"J.Dimmick","year":"1993","journal-title":"Media economics"},{"key":"jgim.2014010104-18","doi-asserted-by":"publisher","DOI":"10.1207\/s15327736me1701_2"},{"key":"jgim.2014010104-19","unstructured":"Dimmick, J., Dobos, J., & Lin, C. (1985). The niche and media industries: A uses and gratifications approach to measuring competitive superiority. In Proceedings of the International Communication Association, Honolulu, HI."},{"key":"jgim.2014010104-20","doi-asserted-by":"publisher","DOI":"10.1177\/009365000027002005"},{"key":"jgim.2014010104-21","doi-asserted-by":"publisher","DOI":"10.1080\/08838158609386604"},{"key":"jgim.2014010104-22","unstructured":"Dobos, J. (1986). A social ecology study of media competition and managerial gratifications for business news. Unpublished Doctoral Dissertation, Department Of Communication, The Ohio State University."},{"key":"jgim.2014010104-23","unstructured":"Eisenmann, T. (2007). Winner-take-all in networked markets. Harvard Business School. Note 9-806-131, Rev. September 18."},{"key":"jgim.2014010104-24","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2003.tb02598.x"},{"key":"jgim.2014010104-25","article-title":"Teens use of traditional media and the Internet.","author":"C. L.Ferle","year":"2001","journal-title":"Journal of Advertising Research"},{"key":"jgim.2014010104-26","author":"M.Fishbein","year":"1975","journal-title":"Belief, Attitude. Intention and behavior: An introduction to theory and research"},{"key":"jgim.2014010104-27","author":"G. R.Foxall","year":"2011","journal-title":"Consumer behaviour analysis and the behavioural perspective model"},{"issue":"1","key":"jgim.2014010104-28","first-page":"33","article-title":"Logistics research methods: employing structural equation modeling to test for construct validity.","volume":"20","author":"M. S.Garver","year":"1999","journal-title":"Journal of Business Logistics"},{"key":"jgim.2014010104-29","doi-asserted-by":"crossref","unstructured":"Glasman, L. R., & Albarrac\u00edn, D. (2003). The attitude-behavior relation as a function of attitudinal basis: A meta-Analysis of studies on attitude formation. In Proceedings of the 4th Annual Meeting of the Society of Personality and Social Psychology, Los Angeles, CA.","DOI":"10.1037\/e633872013-395"},{"key":"jgim.2014010104-30","doi-asserted-by":"publisher","DOI":"10.1362\/0267257054307417"},{"key":"jgim.2014010104-31","author":"J.Hair","year":"2009","journal-title":"Multivariate data analysis"},{"issue":"2","key":"jgim.2014010104-32","first-page":"11","article-title":"The delta model: Adaptative management for a changing world.","volume":"40","author":"A. C.Hax","year":"1999","journal-title":"Sloan Management Review"},{"key":"jgim.2014010104-33","doi-asserted-by":"crossref","unstructured":"Hindman, D. B., & Wiegand, K. (2008). The big three's prime-time decline: A technological and social context. Retrieved December 13, 2012, from http:\/\/www.entrepreneur.com\/tradejournals\/article\/177361653.html","DOI":"10.1080\/08838150701820924"},{"key":"jgim.2014010104-34","unstructured":"Hunter, C. D. (1996). The uses and gratifications of the world wide web. In Proceedings of the Depauw University National Undergraduate Honors Conference."},{"key":"jgim.2014010104-35","unstructured":"Ibope. (2009). Ibope Monitor. S\u00e3o Paulo, Brazil: Ibope."},{"key":"jgim.2014010104-36","doi-asserted-by":"publisher","DOI":"10.2307\/41166348"},{"key":"jgim.2014010104-37","first-page":"125","article-title":"The origins and structure of behavior: Conceptualizing behavior in attitude research","author":"J.Jaccard","year":"2005","journal-title":"The Handbook Of Attitudes"},{"key":"jgim.2014010104-38","doi-asserted-by":"publisher","DOI":"10.1177\/107769907805500122"},{"key":"jgim.2014010104-39","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.106.2.290"},{"key":"jgim.2014010104-40","author":"K. G.J\u00f6reskog","year":"1989","journal-title":"Lisrel 7 \u2013 A guide to the program and applications"},{"key":"jgim.2014010104-41","doi-asserted-by":"publisher","DOI":"10.1016\/S0736-5853(99)00019-2"},{"key":"jgim.2014010104-42","first-page":"1","article-title":"Mass communication research and the study of culture.","volume":"2","author":"E.Katz","year":"1959","journal-title":"Studies In Public Communication"},{"key":"jgim.2014010104-43","first-page":"19","article-title":"Ulilization of mass communication by the individual","author":"E.Katz","year":"1974","journal-title":"The uses of mass communications: Current perspectives on gratifications research"},{"key":"jgim.2014010104-44","first-page":"21","article-title":"Uses and gratifications of the world wide web: From couch potato to web potato.","volume":"6","author":"B. K.Kaye","year":"1998","journal-title":"The Journal of Communication"},{"key":"jgim.2014010104-45","unstructured":"Kaye, B. K., & Johnson, T. J. (2001). A web for all reasons: The uses and gratifications of internet resources for political information. Paper Presented At The Association For Education In Journalism And Mass Communication, Washington, DC."},{"key":"jgim.2014010104-46","doi-asserted-by":"publisher","DOI":"10.1207\/s15506878jobem4601_4"},{"key":"jgim.2014010104-47","doi-asserted-by":"publisher","DOI":"10.1002\/asi.10212"},{"key":"jgim.2014010104-48","author":"B. K.Kaye","year":"2001","journal-title":"The world wide web: A mass communication perspective"},{"key":"jgim.2014010104-49","doi-asserted-by":"publisher","DOI":"10.1080\/01972240701771630"},{"key":"jgim.2014010104-50","author":"R. B.Kline","year":"1998","journal-title":"Principles and practices of structural equation modeling"},{"key":"jgim.2014010104-51","author":"L. C.Kubota","year":"2012","journal-title":"Tecnologias da Informa\u00e7\u00e3o e Comunica\u00e7\u00e3o: Competi\u00e7\u00e3o"},{"key":"jgim.2014010104-52","unstructured":"Lange, A. (2012). Methodology of statistical data collection on the European television markets \u2013 The experience of the European Audiovisual Observatory. In Proceedings of the Training Workshop of the UNESCO Institute for Statistics. Paris, France: European Audiovisual Observatory."},{"key":"jgim.2014010104-53","first-page":"40","article-title":"Why do people use information technology? A critical review of the technology acceptance model.","author":"P.Legris","year":"2003","journal-title":"Information & Management"},{"key":"jgim.2014010104-54","doi-asserted-by":"publisher","DOI":"10.1207\/S15327825MCS0401_03"},{"key":"jgim.2014010104-55","unstructured":"Lin, C. A. (2001b). On-line use activity and user gratification expectations. In Proceedings of the Association For Education In Journalism And Mass Communication, Washington, DC."},{"key":"jgim.2014010104-56","doi-asserted-by":"publisher","DOI":"10.2501\/S0021849906060247"},{"key":"jgim.2014010104-57","doi-asserted-by":"publisher","DOI":"10.1177\/009365001028004007"},{"key":"jgim.2014010104-58","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.57.1.27"},{"key":"jgim.2014010104-59","doi-asserted-by":"publisher","DOI":"10.1006\/jesp.1995.1013"},{"key":"jgim.2014010104-60","author":"G. C.Moore","year":"2001","journal-title":"Development of an instrument to measure the perceptions of adopting an information technology innovation"},{"key":"jgim.2014010104-61","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.53.3.431"},{"key":"jgim.2014010104-62","unstructured":"Nielsen. (2012). Global advertising trends - Q4 2011. Retrieved December 13, 2012, from http:\/\/www.nielsen.com\/us\/en\/insights\/reports-downloads\/2012\/global-advertising-view---q4-2011.html"},{"key":"jgim.2014010104-63","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.124.1.54"},{"key":"jgim.2014010104-64","doi-asserted-by":"publisher","DOI":"10.1207\/s15506878jobem4402_2"},{"key":"jgim.2014010104-65","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2009.0003"},{"key":"jgim.2014010104-66","first-page":"123","volume":"Vol. 19","author":"R. E.Petty","year":"1986","journal-title":"The elaboration likelihood model of persuasion"},{"key":"jgim.2014010104-67","first-page":"10","article-title":"Central and peripheral routes to advertising effectiveness: The moderating role of involvement.","author":"R. E.Petty","year":"1983","journal-title":"The Journal of Consumer Research"},{"key":"jgim.2014010104-68","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.34.5.874"},{"key":"jgim.2014010104-69","author":"R.Picard","year":"1989","journal-title":"Media economics"},{"key":"jgim.2014010104-70","unstructured":"Pijpers, G., & Montfort, K. (2006) An investigation of factors that influence senior executives to accept innovations in information technology. International Journal Of Management, 23(1)."},{"key":"jgim.2014010104-71","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.88.5.879"},{"key":"jgim.2014010104-72","unstructured":"Projeto Intermeios. (2012). Resumo Da Compila\u00e7\u00e3o Dos Dados Do Faturamento Bruto, Por Meio - D\u00f3lar (Us$). Retrieved April 19, 2012, from http:\/\/www.projetointermeios.com.br\/relatorios\/rel_investimento_3_0.pdf"},{"key":"jgim.2014010104-73","doi-asserted-by":"publisher","DOI":"10.1108\/02652321011064908"},{"key":"jgim.2014010104-74","author":"E. M.Rogers","year":"1995","journal-title":"Diffusion of innovations"},{"key":"jgim.2014010104-75","unstructured":"Sherman, S. J. (1987). Cognitive processes in the formation, change, and expression of attitudes. In M. P. Zanna, J. M. Olson, & C. P. Herman (Eds.), Social influence: The Ontario Symposium (Vol. 5, Pp. 75-106). Hillsdale, NJ: Lawrence Erlbaum Associates."},{"key":"jgim.2014010104-76","author":"J.Sobrinho","year":"2011","journal-title":"O Livro do Boni"},{"key":"jgim.2014010104-77","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.1996.10505049"},{"key":"jgim.2014010104-78","doi-asserted-by":"publisher","DOI":"10.1111\/j.00117315.2004.02524.x"},{"key":"jgim.2014010104-79","doi-asserted-by":"crossref","first-page":"425","DOI":"10.2307\/30036540","article-title":"User acceptance of information technology: Toward a unified view.","volume":"27","author":"V.Venkatesh","year":"2003","journal-title":"Management Information Systems Quarterly"},{"key":"jgim.2014010104-80","doi-asserted-by":"publisher","DOI":"10.1145\/3532.3537"},{"key":"jgim.2014010104-81","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2011.01616.x"},{"key":"jgim.2014010104-82","first-page":"493","article-title":"Cognitive processes in attitude formation and change","author":"D. T.Wegener","year":"2005","journal-title":"The handbook of attitudes"},{"key":"jgim.2014010104-83","first-page":"241","article-title":"Gratifications associated with NEM communications technlogies","author":"F.Williams","year":"1985","journal-title":"Media gratifications research"},{"key":"jgim.2014010104-84","doi-asserted-by":"publisher","DOI":"10.1016\/S0024-6301(01)00066-8"},{"key":"jgim.2014010104-85","article-title":"Is the Internet more effective than traditional media? Factors affecting the choice of media.","author":"S.Yoon","year":"2001","journal-title":"Journal of Advertising Research"}],"container-title":["Journal of Global Information Management"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=111239","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:51:56Z","timestamp":1654098716000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jgim.2014010104"}},"subtitle":["Towards an Integrative Model"],"short-title":[],"issued":{"date-parts":[[2014,1,1]]},"references-count":86,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2014,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jgim.2014010104","relation":{},"ISSN":["1062-7375","1533-7995"],"issn-type":[{"value":"1062-7375","type":"print"},{"value":"1533-7995","type":"electronic"}],"subject":[],"published":{"date-parts":[[2014,1,1]]}}}