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The results suggest that the use of enterprise micro-blogging improves operational performance of enterprise micro-blogging directly and indirectly by increasing marketing capability, while operational performance of enterprise micro-blogging significantly affects firm performance. This study extends the stream of research that combines IS usage and RBV theory.<\/p>","DOI":"10.4018\/jgim.2014070102","type":"journal-article","created":{"date-parts":[[2014,12,8]],"date-time":"2014-12-08T20:32:15Z","timestamp":1418070735000},"page":"32-56","source":"Crossref","is-referenced-by-count":9,"title":["Business Value of Enterprise Micro-blogging"],"prefix":"10.4018","volume":"22","author":[{"given":"Jinghua","family":"Huang","sequence":"first","affiliation":[{"name":"Research Center for Contemporary Management, School of Economics and Management, Tsinghua University, Beijing, China"}]},{"given":"Jing","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Tsinghua University, Beijing, China"}]},{"given":"Yangfan","family":"Li","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Tsinghua University, Beijing, China"}]},{"given":"Zhepeng","family":"Lv","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Tsinghua University, Beijing, China"}]}],"member":"2432","reference":[{"key":"jgim.2014070102-0","doi-asserted-by":"publisher","DOI":"10.1002\/smj.4250140105"},{"key":"jgim.2014070102-1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.47.5.866"},{"key":"jgim.2014070102-2","doi-asserted-by":"publisher","DOI":"10.1177\/014920639101700108"},{"key":"jgim.2014070102-3","first-page":"459","article-title":"Partnering for business value: The shared management of the IS infrastructure.","author":"C. 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