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According to a survey, India is ranked fourth in the world for its number of Internet users. So, it is expected that India would come into the top 10 E-commerce hub by 2020. Indian buyers are afraid to use new technology in its Initial stage. But, if an E-commerce company could provide proper feedback and knowledge to its customers for online purchasing, it would directly help to increase the sales of the E-commerce websites. This research paper gives a theoretical contribution for analyzing the hurdles in front of the E-commerce industry.<\/p>","DOI":"10.4018\/jgim.2017100102","type":"journal-article","created":{"date-parts":[[2017,7,14]],"date-time":"2017-07-14T17:56:38Z","timestamp":1500054998000},"page":"16-31","source":"Crossref","is-referenced-by-count":10,"title":["Challenges Assessment for the E-Commerce Industry in India"],"prefix":"10.4018","volume":"25","author":[{"given":"Anand","family":"Vyas","sequence":"first","affiliation":[{"name":"JECRC University, Jaipur, India"}]},{"given":"Sachin","family":"Gupta","sequence":"additional","affiliation":[{"name":"JECRC University, Jaipur, India"}]}],"member":"2432","reference":[{"key":"JGIM.2017100102-0","doi-asserted-by":"publisher","DOI":"10.1093\/ijlit\/9.2.133"},{"key":"JGIM.2017100102-1","author":"L. 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