{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,15]],"date-time":"2026-04-15T18:41:23Z","timestamp":1776278483022,"version":"3.50.1"},"reference-count":45,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019,4]]},"abstract":"<jats:p>This article describes how the exponential growth of e-commerce in India and the presence of many national and multinational e-retailers has set the trend for the major overhaul of the online industry. Most of the e-retailers have failed to differentiate themselves from the competitors. This has resulted in their failure to attract and retain the right set of consumers for their respective businesses. The present paper is aimed at identifying and developing the typology of online shoppers based on importance given by them to shopping values and web portal features. The data collected was analysed using factor, cluster and correspondence analyses. The article identifies four types of online shoppers \u2013 \u2018Information Seekers,' \u2018Utility Seekers,' \u2018Value Seekers' and \u2018Core Shoppers.' Each of these four segments display significant differences and this information can be strategically used by web retailers in targeting their markets effectively.<\/jats:p>","DOI":"10.4018\/jgim.2019040102","type":"journal-article","created":{"date-parts":[[2019,3,27]],"date-time":"2019-03-27T18:45:21Z","timestamp":1553712321000},"page":"24-38","source":"Crossref","is-referenced-by-count":8,"title":["Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics"],"prefix":"10.4018","volume":"27","author":[{"given":"Sanjeev","family":"Prashar","sequence":"first","affiliation":[{"name":"Indian Institute of Management Raipur, Raipur, India"}]},{"given":"Sai Vijay","family":"Tata","sequence":"additional","affiliation":[{"name":"Indian Institute of Management Ranchi, Ranchi, India"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2616-6362","authenticated-orcid":true,"given":"Chandan","family":"Parsad","sequence":"additional","affiliation":[{"name":"Rajagiri Centre for Business Studies, Kochi, India"}]},{"given":"Abhishek","family":"Banerjee","sequence":"additional","affiliation":[{"name":"Indian Institute of Management Raipur, Raipur, India"}]},{"given":"Nikhil","family":"Sahakari","sequence":"additional","affiliation":[{"name":"Indian Institute of Management Raipur, Raipur, India"}]},{"given":"Subham","family":"Chatterjee","sequence":"additional","affiliation":[{"name":"Indian Institute of Management Raipur, Raipur, India"}]}],"member":"2432","reference":[{"key":"JGIM.2019040102-0","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"JGIM.2019040102-1","doi-asserted-by":"publisher","DOI":"10.1108\/02634501111138572"},{"key":"JGIM.2019040102-2","doi-asserted-by":"publisher","DOI":"10.1086\/209376"},{"key":"JGIM.2019040102-3","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(03)00067-5"},{"key":"JGIM.2019040102-4","author":"R. D.Blackwell","year":"2001","journal-title":"Consumer behavior"},{"key":"JGIM.2019040102-5","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(01)00056-2"},{"key":"JGIM.2019040102-6","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2010.07.037"},{"key":"JGIM.2019040102-7","unstructured":"Economic Times. (2017). Flipkart is still the king of Indian e-commerce market. Retrieved May 30, 2017 from http:\/\/economictimes.indiatimes.com\/industry\/services\/flipkart-is-still-the-king-of-indian-e-commerce-market-heres-why\/at-first\/slideshow\/58400452.cms"},{"key":"JGIM.2019040102-8","unstructured":"Economy Watch. (2017). Economic Statistics and Indicators. Retrieved June 15, 2017 from http:\/\/www.economywatch.com\/economic-statistics\/year\/2017\/"},{"key":"JGIM.2019040102-9","doi-asserted-by":"publisher","DOI":"10.1108\/09590550710750313"},{"key":"JGIM.2019040102-10","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2010.01.003"},{"key":"JGIM.2019040102-11","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2014.01.001"},{"key":"JGIM.2019040102-12","doi-asserted-by":"publisher","DOI":"10.1108\/09590551211263164"},{"key":"JGIM.2019040102-13","author":"J. F.Hair","year":"2010","journal-title":"Multivariate Data Analysis"},{"key":"JGIM.2019040102-14","doi-asserted-by":"publisher","DOI":"10.1086\/208906"},{"key":"JGIM.2019040102-15","unstructured":"IBEF. (2017). Retail Industry in India. From June 25, 2017 from https:\/\/www.ibef.org\/industry\/retail-india.aspx"},{"key":"JGIM.2019040102-16","doi-asserted-by":"publisher","DOI":"10.1108\/09590550710750377"},{"key":"JGIM.2019040102-17","doi-asserted-by":"publisher","DOI":"10.1108\/07363760210433645"},{"key":"JGIM.2019040102-18","doi-asserted-by":"publisher","DOI":"10.4018\/JECO.2015100102"},{"key":"JGIM.2019040102-19","doi-asserted-by":"publisher","DOI":"10.4018\/JGIM.2017040104"},{"key":"JGIM.2019040102-20","doi-asserted-by":"publisher","DOI":"10.1108\/17505930910945705"},{"key":"JGIM.2019040102-21","doi-asserted-by":"publisher","DOI":"10.1080\/15332861.2011.558458"},{"key":"JGIM.2019040102-22","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2012.06.006"},{"key":"JGIM.2019040102-23","doi-asserted-by":"publisher","DOI":"10.2308\/isys-50773"},{"key":"JGIM.2019040102-24","doi-asserted-by":"publisher","DOI":"10.1016\/S0969-6989(96)00048-3"},{"key":"JGIM.2019040102-25","doi-asserted-by":"publisher","DOI":"10.1108\/JEIM-08-2014-0078"},{"key":"JGIM.2019040102-26","doi-asserted-by":"publisher","DOI":"10.1108\/07363760410525669"},{"key":"JGIM.2019040102-27","doi-asserted-by":"publisher","DOI":"10.1108\/07363761111181527"},{"key":"JGIM.2019040102-28","doi-asserted-by":"publisher","DOI":"10.1108\/03090561311324318"},{"key":"JGIM.2019040102-29","doi-asserted-by":"publisher","DOI":"10.1080\/15332861.2015.1006516"},{"issue":"1","key":"JGIM.2019040102-30","first-page":"27","article-title":"Segmenting online shoppers: A study of consumers\u2019 web portal selection motivations for e-shopping.","volume":"21","author":"S.Prashar","year":"2016","journal-title":"Asian Academy of Management Journal"},{"key":"JGIM.2019040102-31","doi-asserted-by":"publisher","DOI":"10.1177\/0256090916686681"},{"key":"JGIM.2019040102-32","doi-asserted-by":"publisher","DOI":"10.1504\/WRSTSD.2017.083697"},{"key":"JGIM.2019040102-33","doi-asserted-by":"publisher","DOI":"10.1080\/15332860802507164"},{"key":"JGIM.2019040102-34","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2006.04.002"},{"key":"JGIM.2019040102-35","doi-asserted-by":"publisher","DOI":"10.1108\/09590550510581458"},{"key":"JGIM.2019040102-36","volume":"Vol. 24","author":"E. R.Spangenberg","year":"1997","journal-title":"Measuring the hedonic and utilitarian dimensions of attitude: A generally applicable scale"},{"key":"JGIM.2019040102-37","doi-asserted-by":"publisher","DOI":"10.1016\/j.technovation.2007.01.001"},{"key":"JGIM.2019040102-38","doi-asserted-by":"publisher","DOI":"10.1080\/15332861.2016.1261544"},{"key":"JGIM.2019040102-39","doi-asserted-by":"publisher","DOI":"10.4018\/IJSDS.2017040104"},{"key":"JGIM.2019040102-40","doi-asserted-by":"publisher","DOI":"10.4018\/JGIM.2018010104"},{"key":"JGIM.2019040102-41","doi-asserted-by":"publisher","DOI":"10.4018\/JGIM.2017100102"},{"key":"JGIM.2019040102-42","doi-asserted-by":"publisher","DOI":"10.2307\/41166074"},{"key":"JGIM.2019040102-43","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2010.11.001"},{"key":"JGIM.2019040102-44","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2005.07.017"}],"container-title":["Journal of Global Information Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=226213","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T05:45:39Z","timestamp":1651815939000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/JGIM.2019040102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2019,4]]},"references-count":45,"journal-issue":{"issue":"2"},"URL":"https:\/\/doi.org\/10.4018\/jgim.2019040102","relation":{},"ISSN":["1062-7375","1533-7995"],"issn-type":[{"value":"1062-7375","type":"print"},{"value":"1533-7995","type":"electronic"}],"subject":[],"published":{"date-parts":[[2019,4]]}}}