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Thus, this research paper fills a specific research gap via empirically testing the role of trust in between the relationship of e-service quality and customers' patronage intentions in the context of online retail banking. Moreover, the research also examines the moderation role of adoption of advanced technology in between the relationship among trust and customers' patronage intentions. Structural equation modelling (SEM) was applied to analyze the proposed hypotheses. The results confirmed that customer's trust plays a significant role in mediating the relationship between e-service quality and customers' patronage intentions. Adoption of advanced technology has also proved as significant moderator in explaining trust and customer's patronage intention in online retail banking setting.<\/jats:p>","DOI":"10.4018\/jgim.2020010103","type":"journal-article","created":{"date-parts":[[2019,11,15]],"date-time":"2019-11-15T16:10:29Z","timestamp":1573834229000},"page":"39-55","source":"Crossref","is-referenced-by-count":34,"title":["E-Service Quality and Trust on Customer's Patronage Intention"],"prefix":"10.4018","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1613-7944","authenticated-orcid":true,"given":"Muhammad Sabbir","family":"Rahman","sequence":"first","affiliation":[{"name":"North South University, Dhaka, Bangladesh"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2954-1823","authenticated-orcid":true,"given":"Md Afnan","family":"Hossain","sequence":"additional","affiliation":[{"name":"University of Wollongong, NSW, Australia & North South University, Dhaka, Bangladesh"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7924-8348","authenticated-orcid":true,"given":"Mahmud Habib","family":"Zaman","sequence":"additional","affiliation":[{"name":"North South University, Dhaka, Bangladesh"}]},{"given":"Mahafuz","family":"Mannan","sequence":"additional","affiliation":[{"name":"North South University, Dhaka, Bangladesh"}]}],"member":"2432","reference":[{"key":"JGIM.2020010103-0","first-page":"1","article-title":"Consumers\u2019 post-adoption behaviour towards Internet banking: Empirical evidence from Australia.","author":"S.Adapa","year":"2017","journal-title":"Behaviour & Information Technology"},{"key":"JGIM.2020010103-1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"JGIM.2020010103-2","unstructured":"Ajzen, I. & Fishbein, M. 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