{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,1]],"date-time":"2026-02-01T04:55:36Z","timestamp":1769921736173,"version":"3.49.0"},"reference-count":81,"publisher":"IGI Global","issue":"3","license":[{"start":{"date-parts":[[2020,7,1]],"date-time":"2020-07-01T00:00:00Z","timestamp":1593561600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/deed.en_US"},{"start":{"date-parts":[[2020,7,1]],"date-time":"2020-07-01T00:00:00Z","timestamp":1593561600000},"content-version":"am","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/deed.en_US"},{"start":{"date-parts":[[2020,7,1]],"date-time":"2020-07-01T00:00:00Z","timestamp":1593561600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/deed.en_US"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,7,1]]},"abstract":"<p>This study develops an integrated model that extends the means-end theory with customer value research and examines continuance intention towards using mobile financial services. A large-scale online questionnaire targeting M-PESA customers in Kenya was employed to analyze the research model. The results indicate that utilitarian and hedonic values affect continuance intention. Hedonic and personal values impact customer satisfaction, while customer satisfaction influences continuance intention. Customer satisfaction mediates the indirect effects of hedonic and personal values on continuance intention. This study presents a value-based framework to examine the hierarchical influences of customer value on attitudes and outcome behaviors. This study offers several research contributions as well as insights for practitioners to enhance mobile financial services for sustained adoption, use, economic and developmental success.<\/p>","DOI":"10.4018\/jgim.2020070103","type":"journal-article","created":{"date-parts":[[2020,3,27]],"date-time":"2020-03-27T12:27:40Z","timestamp":1585312060000},"page":"36-57","source":"Crossref","is-referenced-by-count":16,"title":["Understanding the Continuance of Mobile Financial Services in Kenya"],"prefix":"10.4018","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2991-5258","authenticated-orcid":true,"given":"Newman O.","family":"Omigie","sequence":"first","affiliation":[{"name":"Korea Advanced Institute of Science and Technology, Daejeon, South Korea"}]},{"given":"Hangjung","family":"Zo","sequence":"additional","affiliation":[{"name":"Korea Advanced Institute of Science and Technology, Daejeon, South Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2983-6886","authenticated-orcid":true,"given":"Andrew P.","family":"Ciganek","sequence":"additional","affiliation":[{"name":"University of Wisconsin, Whitewater, USA"}]},{"given":"Suprasith","family":"Jarupathirun","sequence":"additional","affiliation":[{"name":"Ramkhamhaeng University, Bangkok, Thailand"}]}],"member":"2432","reference":[{"key":"JGIM.2020070103-0","doi-asserted-by":"publisher","DOI":"10.1080\/02681102.2017.1357525"},{"issue":"2","key":"JGIM.2020070103-1","first-page":"33","article-title":"Hierarchical component using reflective-formative measurement model in Partial Least Square Structural Equation Modeling (PLS-SEM).","volume":"2","author":"W. M. A. B. W.Afthanorhan","year":"2014","journal-title":"International Journal of Mathematics and Statistics Invention"},{"key":"JGIM.2020070103-2","doi-asserted-by":"publisher","DOI":"10.1177\/002224299706100303"},{"key":"JGIM.2020070103-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2014.08.006"},{"key":"JGIM.2020070103-4","doi-asserted-by":"publisher","DOI":"10.1300\/J033v01n01_02"},{"key":"JGIM.2020070103-5","doi-asserted-by":"publisher","DOI":"10.1086\/209376"},{"key":"JGIM.2020070103-6","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2012.06.007"},{"key":"JGIM.2020070103-7","doi-asserted-by":"publisher","DOI":"10.2307\/3250921"},{"key":"JGIM.2020070103-8","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2008.11645302"},{"key":"JGIM.2020070103-9","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2015.07.008"},{"key":"JGIM.2020070103-10","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.64.4.65.18071"},{"issue":"1","key":"JGIM.2020070103-11","first-page":"vii","article-title":"Commentary: Issues and Opinion on Structural Equation Modeling.","volume":"22","author":"W. W.Chin","year":"1998","journal-title":"Management Information Systems Quarterly"},{"key":"JGIM.2020070103-12","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2575.2012.00407.x"},{"key":"JGIM.2020070103-13","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-8551.2006.00500.x"},{"key":"JGIM.2020070103-14","first-page":"2647","article-title":"Mobile Money, More Freedom? The Impact of M-PESA\u2019s Network Power on Development as Freedom.","volume":"6","author":"K. P.Donovan","year":"2012","journal-title":"International Journal of Communication"},{"key":"JGIM.2020070103-15","doi-asserted-by":"publisher","DOI":"10.1108\/08876041111107041"},{"key":"JGIM.2020070103-16","doi-asserted-by":"publisher","DOI":"10.1016\/S0019-8501(96)00112-5"},{"key":"JGIM.2020070103-17","doi-asserted-by":"publisher","DOI":"10.1177\/002224378101800313"},{"key":"JGIM.2020070103-18","doi-asserted-by":"publisher","DOI":"10.17705\/1CAIS.01605"},{"key":"JGIM.2020070103-19","doi-asserted-by":"publisher","DOI":"10.2307\/1252160"},{"key":"JGIM.2020070103-20","doi-asserted-by":"publisher","DOI":"10.1177\/002224298204600207"},{"key":"JGIM.2020070103-21","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1520-6793(199709)14:6<545::AID-MAR2>3.0.CO;2-7"},{"key":"JGIM.2020070103-22","doi-asserted-by":"publisher","DOI":"10.1108\/EBR-10-2013-0128"},{"key":"JGIM.2020070103-23","doi-asserted-by":"publisher","DOI":"10.1016\/j.jcps.2009.02.002"},{"key":"JGIM.2020070103-24","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(03)00079-1"},{"key":"JGIM.2020070103-25","doi-asserted-by":"publisher","DOI":"10.1108\/10662241211235671"},{"key":"JGIM.2020070103-26","doi-asserted-by":"publisher","DOI":"10.1080\/02642060802629877"},{"key":"JGIM.2020070103-27","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9781107415324.004"},{"key":"JGIM.2020070103-28","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2006.03.006"},{"key":"JGIM.2020070103-29","doi-asserted-by":"publisher","DOI":"10.1177\/002224299305700101"},{"key":"JGIM.2020070103-30","doi-asserted-by":"publisher","DOI":"10.1016\/j.clsr.2013.01.009"},{"key":"JGIM.2020070103-31","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2010.07.107"},{"key":"JGIM.2020070103-32","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2009.10.013"},{"key":"JGIM.2020070103-33","author":"R. B.Kline","year":"2015","journal-title":"Principles and Practice of Structural Equation Modeling"},{"key":"JGIM.2020070103-34","doi-asserted-by":"publisher","DOI":"10.1108\/13555850810864533"},{"key":"JGIM.2020070103-35","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2009.03.003"},{"key":"JGIM.2020070103-36","doi-asserted-by":"publisher","DOI":"10.1080\/09593969.2016.1182934"},{"key":"JGIM.2020070103-37","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2004.10.001"},{"key":"JGIM.2020070103-38","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2011.02.044"},{"key":"JGIM.2020070103-39","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2015.03.003"},{"key":"JGIM.2020070103-40","unstructured":"Masinde, J. (2016). Kenya\u2019s M-Pesa platform is so successful regulators worry it could disrupt the economy. QZ. Retrieved from https:\/\/qz.com\/africa\/873525\/"},{"key":"JGIM.2020070103-41","doi-asserted-by":"crossref","first-page":"39","DOI":"10.23962\/10539\/21629","article-title":"Competition in Mobile Financial Services: Lessons from Kenya and Tanzania.","volume":"17","author":"R.Mazer","year":"2016","journal-title":"The African Journal of Information and Communication"},{"key":"JGIM.2020070103-42","doi-asserted-by":"publisher","DOI":"10.1108\/IMDS-07-2014-0201"},{"key":"JGIM.2020070103-43","author":"J. C.Nunnally","year":"1978","journal-title":"Psychometric Theory"},{"key":"JGIM.2020070103-44","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2015.05.006"},{"key":"JGIM.2020070103-45","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.03.030"},{"key":"JGIM.2020070103-46","doi-asserted-by":"publisher","DOI":"10.1086\/209358"},{"key":"JGIM.2020070103-47","doi-asserted-by":"publisher","DOI":"10.1086\/209131"},{"key":"JGIM.2020070103-48","doi-asserted-by":"publisher","DOI":"10.13140\/RG.2.1.2812.0806"},{"key":"JGIM.2020070103-49","doi-asserted-by":"publisher","DOI":"10.1108\/IMDS-06-2016-0228"},{"key":"JGIM.2020070103-50","doi-asserted-by":"publisher","DOI":"10.1177\/0092070300281015"},{"key":"JGIM.2020070103-51","doi-asserted-by":"publisher","DOI":"10.1177\/002224298605000401"},{"key":"JGIM.2020070103-52","doi-asserted-by":"crossref","unstructured":"Pousttchi, K., & Hufenbach, Y. (2012, December 3-5). Mobile payment in the smartphone age: extending the mobile payment reference model with non-traditional revenue streams. Paper presented at the10th International Conference on Advances in Mobile Computing&Multimedia, Bali Indonesia. Academic Press.","DOI":"10.1145\/2428955.2428970"},{"key":"JGIM.2020070103-53","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2013.01.003"},{"key":"JGIM.2020070103-54","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.43.4.628"},{"key":"JGIM.2020070103-55","author":"M.Rokeach","year":"1973","journal-title":"The Nature of Human Values"},{"key":"JGIM.2020070103-56","doi-asserted-by":"publisher","DOI":"10.1037\/h0044579"},{"key":"JGIM.2020070103-57","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2008.01.015"},{"key":"JGIM.2020070103-58","doi-asserted-by":"publisher","DOI":"10.1177\/1470593107083165"},{"key":"JGIM.2020070103-59","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2014.05.003"},{"key":"JGIM.2020070103-60","doi-asserted-by":"publisher","DOI":"10.1016\/0148-2963(91)90050-8"},{"key":"JGIM.2020070103-61","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)80091-8"},{"key":"JGIM.2020070103-62","doi-asserted-by":"publisher","DOI":"10.1108\/10662249810217759"},{"key":"JGIM.2020070103-63","doi-asserted-by":"publisher","DOI":"10.2753\/MTP1069-6679150101"},{"key":"JGIM.2020070103-64","doi-asserted-by":"publisher","DOI":"10.1086\/208971"},{"key":"JGIM.2020070103-65","doi-asserted-by":"publisher","DOI":"10.1177\/0092070393213001"},{"issue":"4","key":"JGIM.2020070103-66","first-page":"53","article-title":"Customer-value analysis helps hone strategy.","volume":"32","author":"M. J.Stahl","year":"1999","journal-title":"Quality Progress"},{"key":"JGIM.2020070103-67","doi-asserted-by":"publisher","DOI":"10.1108\/IntR-12-2012-0244"},{"key":"JGIM.2020070103-68","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2006.05.001"},{"key":"JGIM.2020070103-69","doi-asserted-by":"publisher","DOI":"10.1108\/02652321011077706"},{"key":"JGIM.2020070103-70","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2009.10.002"},{"key":"JGIM.2020070103-71","doi-asserted-by":"publisher","DOI":"10.1016\/S1467-0895(03)00002-2"},{"key":"JGIM.2020070103-72","doi-asserted-by":"publisher","DOI":"10.2307\/20650284"},{"key":"JGIM.2020070103-73","doi-asserted-by":"publisher","DOI":"10.1007\/BF02894350"},{"key":"JGIM.2020070103-74","author":"R. B.Woodruff","year":"1996","journal-title":"Know your customer: new approaches to understanding customer value and satisfaction"},{"key":"JGIM.2020070103-75","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2009.03.008"},{"key":"JGIM.2020070103-76","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2011.11.005"},{"key":"JGIM.2020070103-77","article-title":"User acceptance of media tablets: An empirical examination of perceived value.","author":"J.Yu","year":"2015","journal-title":"Telematics and Informatics"},{"key":"JGIM.2020070103-78","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2007.0209"},{"key":"JGIM.2020070103-79","doi-asserted-by":"publisher","DOI":"10.1177\/002224298805200302"},{"key":"JGIM.2020070103-80","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.10.034"}],"container-title":["Journal of Global Information Management"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=252158","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,7]],"date-time":"2022-05-07T01:41:40Z","timestamp":1651887700000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/JGIM.2020070103"}},"subtitle":["The Roles of Utilitarian, Hedonic, and Personal Values"],"short-title":[],"issued":{"date-parts":[[2020,7,1]]},"references-count":81,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2020,7]]}},"URL":"https:\/\/doi.org\/10.4018\/jgim.2020070103","relation":{},"ISSN":["1062-7375","1533-7995"],"issn-type":[{"value":"1062-7375","type":"print"},{"value":"1533-7995","type":"electronic"}],"subject":[],"published":{"date-parts":[[2020,7,1]]}}}