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This paper sheds light on how hi-tech software firms overcome the challenges associated with the high attrition of IT professionals, and provides new insights on emerging practices for retaining and motivating the agents. Findings reveal that agents have the power to bring about transformation in organisational practices. New organisational routines for retaining professionals have been implemented to motivate professionals and capture contextual knowledge into project repositories. This reduces dependency of IT firms on individuals. The study illustrates empirically the dualism between IT professionals and organisational work structures for enabling each other in knowledge industries.<\/p>","DOI":"10.4018\/jhcitp.2011070101","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T16:26:33Z","timestamp":1319041593000},"page":"1-14","source":"Crossref","is-referenced-by-count":2,"title":["Work Practices to Curb Attrition in the Indian Hi-Tech Software Development Industry"],"prefix":"10.4018","volume":"2","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9124-2536","authenticated-orcid":true,"given":"Anuradha","family":"Mathrani","sequence":"first","affiliation":[{"name":"Massey University, New Zealand"}]},{"given":"Sanjay","family":"Mathrani","sequence":"additional","affiliation":[{"name":"Massey University, New Zealand"}]}],"member":"2432","reference":[{"issue":"10","key":"jhcitp.2011070101-0","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1145\/3262237","article-title":"Flexible and distributed software processes: Old petunias in new bowl?","volume":"49","author":"P. 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