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The results demonstrate that perceived usefulness and relative advantage are related but distinct constructs. In particular, relative advantage fully mediates the effect of perceived usefulness of existing technology on the intention to use a new technology, and partially mediates the effect of perceived usefulness of the new technology on the intention to use it. The findings have important theoretical implications that help investigators better apply these constructs in research, as well as practical implications for ICT promotion strategy.<\/p>","DOI":"10.4018\/jicte.2011010105","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T20:28:25Z","timestamp":1297801705000},"page":"46-59","source":"Crossref","is-referenced-by-count":36,"title":["Reexamining Relative Advantage and Perceived Usefulness"],"prefix":"10.4018","volume":"7","author":[{"given":"Youwei","family":"Wang","sequence":"first","affiliation":[{"name":"Fudan University, China"}]},{"given":"Darren","family":"Meister","sequence":"additional","affiliation":[{"name":"The University of Western Ontario, Canada"}]},{"given":"Yinglei","family":"Wang","sequence":"additional","affiliation":[{"name":"Acadia University, Canada"}]}],"member":"2432","reference":[{"key":"jicte.2011010105-0","doi-asserted-by":"publisher","DOI":"10.2307\/249577"},{"key":"jicte.2011010105-1","doi-asserted-by":"publisher","DOI":"10.2307\/3250951"},{"key":"jicte.2011010105-2","doi-asserted-by":"publisher","DOI":"10.1287\/isre.9.2.204"},{"issue":"2","key":"jicte.2011010105-3","first-page":"285","article-title":"The partial least squares approach to causal modeling, personal computing adoption and use as an illustration.","volume":"2","author":"D.Barclay","year":"1995","journal-title":"Technology Studies"},{"key":"jicte.2011010105-4","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.51.6.1173"},{"issue":"2","key":"jicte.2011010105-5","doi-asserted-by":"crossref","first-page":"229","DOI":"10.2307\/25148634","article-title":"Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test.","volume":"28","author":"A.Bhattacherjee","year":"2004","journal-title":"Management Information Systems Quarterly"},{"issue":"1","key":"jicte.2011010105-6","first-page":"vii","article-title":"Issues and opinions on structural equation modeling.","volume":"22","author":"W. 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