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However, despite their contribution to entrepreneurship and national economy, the small and medium scale enterprises (SMEs) are well below the expectation level in terms of acquiring this newly emerged trend of doing business. Moreover, not much research is being conducted to investigate SMEs potencies, expectations, delivery channels and intricacies around the adoption, nourishment and dissemination of open innovation strategies. This research proposes a contextual framework leading to an operational framework to explore the lifecycle of open innovation strategy management activities focusing technology transfer (inbounds or outwards). 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