{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:41:36Z","timestamp":1781106096454,"version":"3.54.1"},"reference-count":17,"publisher":"IGI Global Scientific Publishing","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,4,1]]},"abstract":"<p>As evidence mounts on the importance of online advertising and the opportunities presented by new-shaped lead generation companies globally, it becomes important to understand the key issues that determine what the lead generation is and how does it works? Therefore, the key contribution of this article to current knowledge is the development of a conceptualization, supported by the literature that will provide an interpretation of what determines advertising successful on the Internet. Critically, this is the first article to explain the important role that how the business and specifically small business are able to advertise for right user at right time.<\/p>","DOI":"10.4018\/jide.2013040102","type":"journal-article","created":{"date-parts":[[2013,7,1]],"date-time":"2013-07-01T13:06:48Z","timestamp":1372684008000},"page":"18-24","source":"Crossref","is-referenced-by-count":0,"title":["Why Do Advertisers Need to Use Lead Generation?"],"prefix":"10.4018","volume":"4","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5233-987X","authenticated-orcid":true,"given":"Payam","family":"Hanafizadeh","sequence":"first","affiliation":[{"name":"Department of Industrial Management, School of Management and Accounting, Allameh Tabataba\u2019i University, Tehran, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mehdi","family":"Behboudi","sequence":"additional","affiliation":[{"name":"Department of Business Management, School of Management and Accountancy, Islamic Azad University - Qazvin Branch, Qazvin, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ateneh Qodsi","family":"Khah","sequence":"additional","affiliation":[{"name":"Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Marzieh","family":"Ardalani","sequence":"additional","affiliation":[{"name":"Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jide.2013040102-0","unstructured":"Adteractive.com. (2011). Scalable solutions that make sense. Retrieved from http:\/\/adteractive.com\/howWeDoIt.html"},{"key":"jide.2013040102-1","doi-asserted-by":"publisher","DOI":"10.1108\/10662240610642523"},{"issue":"5","key":"jide.2013040102-2","doi-asserted-by":"crossref","first-page":"23","DOI":"10.2501\/JAR-41-5-23-32","article-title":"Cyberspace advertising vs. other media: consumer vs mature student attitudes.","volume":"41","author":"L.Brackett","year":"2001","journal-title":"Journal of Advertising Research"},{"key":"jide.2013040102-3","unstructured":"Datranmedia.com. (2011). Aperture launches audience mapping. Retrieved from: http:\/\/marketwire.com\/press-release\/aperture-launches-audience-mapping-publishers-tool-that-helps-media-sellers-provide-1423703.html."},{"issue":"5","key":"jide.2013040102-4","first-page":"21","article-title":"Advertising value and advertising on the web.","volume":"36","author":"R.Ducoffe","year":"1996","journal-title":"Journal of Advertising Research"},{"key":"jide.2013040102-5","doi-asserted-by":"publisher","DOI":"10.1108\/14684521011084573"},{"key":"jide.2013040102-6","unstructured":"Green, H., & Elgin, B. (2001). Do e-ads have a future? Business Week."},{"key":"jide.2013040102-7","doi-asserted-by":"publisher","DOI":"10.1108\/02756660910987581"},{"issue":"3","key":"jide.2013040102-8","first-page":"8","article-title":"Emerging new concept of electronic police and its impact on the websites\u2019 sales.","volume":"1","author":"K.Heidarzadeh","year":"2011","journal-title":"Interdisciplinary Journal of Research Business"},{"key":"jide.2013040102-9","doi-asserted-by":"publisher","DOI":"10.2307\/1251841"},{"issue":"2","key":"jide.2013040102-10","doi-asserted-by":"crossref","first-page":"12","DOI":"10.1080\/15252019.2003.10722070","article-title":"Corporate web sites as advertising: An analysis of function, audience, and message strategy.","volume":"3","author":"J.Hwang","year":"2003","journal-title":"Journal of Interactive Advertising"},{"key":"jide.2013040102-11","doi-asserted-by":"publisher","DOI":"10.1108\/07363769810235965"},{"key":"jide.2013040102-12","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-8116(02)00121-0"},{"key":"jide.2013040102-13","author":"C.Li","year":"2008","journal-title":"Groundswell: Winning in a world transformed by social technologies"},{"issue":"1","key":"jide.2013040102-14","first-page":"213","article-title":"New metrics for new media: Toward the development of web measurement standards.","volume":"2","author":"T.Novak","year":"1997","journal-title":"World Wide Web Journal"},{"key":"jide.2013040102-15","unstructured":"Qinteractive.com. (2011). The power of proof. Retrieved from: http:\/\/qinteractive.com\/case_studies.php"},{"key":"jide.2013040102-16","doi-asserted-by":"crossref","unstructured":"Zwick, D., & Dholakia, N. (2004). Whose identity is it anyway? Consumer Representation in the Age of Database Marketing. Journal of Macro-marketing. Retrieved from citeseerx.ist.psu.edu\/viewdoc\/download?doi=10.1.1.138.4392&rep=rep1&type=pdf","DOI":"10.1177\/0276146704263920"}],"container-title":["International Journal of Innovation in the Digital Economy"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=78322","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T20:40:51Z","timestamp":1654116051000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jide.2013040102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2013,4,1]]},"references-count":17,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2013,4]]}},"URL":"https:\/\/doi.org\/10.4018\/jide.2013040102","relation":{},"ISSN":["1947-8305","1947-8313"],"issn-type":[{"value":"1947-8305","type":"print"},{"value":"1947-8313","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,4,1]]}}}