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The second group did not have such experience. Among other things, the making of the computer game dubbed XcarPerformance was described. The results of the research indicated that the way of advertising in the computer and video games should be changed. Previously acquired knowledge and the present experience in advertising played a crucial role in the perception of advertising.<\/p>","DOI":"10.4018\/jide.2013070103","type":"journal-article","created":{"date-parts":[[2013,8,14]],"date-time":"2013-08-14T10:55:20Z","timestamp":1376477720000},"page":"35-50","source":"Crossref","is-referenced-by-count":0,"title":["Marketing vs. Games in Secondary School"],"prefix":"10.4018","volume":"4","author":[{"given":"Krunoslav","family":"Bedi","sequence":"first","affiliation":[{"name":"School of Civil Engineering, Art and Craft \u010cakovec, \u010cakovec, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nikolina \u017dajdela","family":"Hrustek","sequence":"additional","affiliation":[{"name":"Department of Organization and Informatics Vara\u017edin, University of Zagreb, Vara\u017edin, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jide.2013070103-0","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2008.0292"},{"key":"jide.2013070103-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2011.11.020"},{"key":"jide.2013070103-2","first-page":"1","article-title":"The sponsored avatar: Examining the present reality and future possibilities of advertising in digital games.","author":"J.Chambers","year":"2005","journal-title":"American Demographics"},{"key":"jide.2013070103-3","article-title":"Online game characters' influence on brand trust: Self-disclosure, group membership, and product type.","author":"K.Choi","journal-title":"Journal of Business Research"},{"key":"jide.2013070103-4","article-title":"A systematic literature review of empirical evidence on computer games and serious games.","author":"T.Connolly","journal-title":"Computers & Education"},{"key":"jide.2013070103-5","article-title":"Modeling game usage, purchase behavior and ease of use.","author":"R.Davis","journal-title":"Entertainment Computing."},{"key":"jide.2013070103-6","unstructured":"Entertainment Software Association. 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