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Using agent-based modeling, this paper examines the effectiveness of tie strength as a criterion for influencer identification on OSNs. Results show that identifying influencers by the number of strong connections that a user has is superior to doing so by the total number of connections when the strength of strong connections is relatively high compared to that of weak connections or there is a relatively high percentage of strong connections between users. Implications of the results are discussed.<\/p>","DOI":"10.4018\/jiit.2013010101","type":"journal-article","created":{"date-parts":[[2013,3,6]],"date-time":"2013-03-06T18:52:15Z","timestamp":1362595935000},"page":"1-20","source":"Crossref","is-referenced-by-count":23,"title":["Identifying Influencers in Online Social Networks"],"prefix":"10.4018","volume":"9","author":[{"given":"Yifeng","family":"Zhang","sequence":"first","affiliation":[{"name":"Department of Management Information Systems, University of Illinois at Springfield, Springfield, Illinois, USA"}]},{"given":"Xiaoqing","family":"Li","sequence":"additional","affiliation":[{"name":"Department of Management Information Systems, University of Illinois at Springfield, Springfield, Illinois, USA"}]},{"given":"Te-Wei","family":"Wang","sequence":"additional","affiliation":[{"name":"Department of Management Information Systems, University of Illinois at Springfield, Springfield, Illinois, USA"}]}],"member":"2432","reference":[{"key":"jiit.2013010101-0","doi-asserted-by":"publisher","DOI":"10.1080\/15332860802086227"},{"key":"jiit.2013010101-1","doi-asserted-by":"crossref","unstructured":"Ahn, Y., Han, S., Kwak, H., Moon, S., & Jeong, H. 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