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After reviewing and illustrating the interrelationships of studies coming from the fields of customer value, MC and IS design, the author proposes a customer value based framework for developing MC models. The applicability and practical implications of this framework are demonstrated by analysing the MC practices of three online travel cyberintermediaries. Finally, the paper summarises the formulation of research propositions investigating the influence of users\u2019 characteristics on the customer value and benefits sought by MC practices and on the design of the IS platforms supporting MC services.<\/p>","DOI":"10.4018\/jisss.2010040104","type":"journal-article","created":{"date-parts":[[2010,4,30]],"date-time":"2010-04-30T16:10:37Z","timestamp":1272643837000},"page":"48-69","source":"Crossref","is-referenced-by-count":6,"title":["Mass Customisation Models for Travel and Tourism Information e-Services"],"prefix":"10.4018","volume":"2","author":[{"given":"Marianna","family":"Sigala","sequence":"first","affiliation":[{"name":"Democritus University, Greece"}]}],"member":"2432","reference":[{"key":"jisss.2010040104-0","unstructured":"Abidi, A. (2003). Customer relationship personalisation on the Internet: a conceptual framework. 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