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Data were collected from firms that have adopted B2B technology in the tourism industry. The Partial Least Squares method was used for data analysis. Results show that normative and coercive pressures had a significant influence on firms\u2019 utilisation of B2B technology, while normative pressure had a significant influence on performance. We conclude by hypothesising that only through addressing the social factors can innovation achieve \u2018real\u2019 diffusion and effectiveness.<\/p>","DOI":"10.4018\/jitr.2010010102","type":"journal-article","created":{"date-parts":[[2010,4,16]],"date-time":"2010-04-16T20:17:34Z","timestamp":1271449054000},"page":"13-27","source":"Crossref","is-referenced-by-count":1,"title":["Interorganisational Networks of Pressure and Influence"],"prefix":"10.4018","volume":"3","author":[{"given":"Savanid","family":"Vatanasakdakul","sequence":"first","affiliation":[{"name":"Macquarie University, Australia"}]},{"given":"Chadi","family":"Aoun","sequence":"additional","affiliation":[{"name":"Macquarie University, Australia"}]}],"member":"2432","reference":[{"key":"jitr.2010010102-0","doi-asserted-by":"publisher","DOI":"10.1177\/135910457000100301"},{"key":"jitr.2010010102-1","doi-asserted-by":"publisher","DOI":"10.1080\/10196780500083738"},{"key":"jitr.2010010102-2","unstructured":"Chin, W. (1998). 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