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The correlations between perceptual variables on mobile SNS were then analyzed and various causal relations deduced. Research findings indicate both perceived information quality and perceived system quality correlates with perceived flow and perceived users\u2019 trust, which further correlate mobile SNS users\u2019 loyalty. Perceived user trust correlates with perceived flow, and both factors correlates with user loyalty. Perceived flow is regarded as the strongest factor that correlates with users\u2019 loyalty. The paper rounds off with conclusions and an agenda for future research in this area.<\/p>","DOI":"10.4018\/jitr.2012040101","type":"journal-article","created":{"date-parts":[[2012,11,12]],"date-time":"2012-11-12T15:50:40Z","timestamp":1352735440000},"page":"1-14","source":"Crossref","is-referenced-by-count":21,"title":["Correlations of Perceived Flow, Perceived System Quality, Perceived Information Quality, and Perceived User Trust on Mobile Social Networking Service (SNS) Users\u2019 Loyalty"],"prefix":"10.4018","volume":"5","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8422-2449","authenticated-orcid":true,"given":"Norazah Mohd","family":"Suki","sequence":"first","affiliation":[{"name":"Universiti Malaysia Sabah, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jitr.2012040101-0","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(01)00113-6"},{"issue":"3","key":"jitr.2012040101-1","first-page":"134","article-title":"The real value of online communities.","volume":"73","author":"A. 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