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Experimental data reveals a distinct bias favoring potential partners associated with many results as compared to those with few results, even when the results are devoid of meaningful individuating value, assuming the proportion of social media occurrences is held constant. By contrast, there was no evidence of effect from gender stereotyping as would be expected due to social categorization tendencies in contexts that provide minimal discriminating information such as the experimental scenario. Indeed there was only minimal evidence of gender effect in interaction with the result quantity factor, further highlighting the relative predominance of the latter. Findings help underscore the value of managing one\u2019s online identity and hold implications for professionals, academics and individuals concerned with how the Web affects the way we form impressions of others.<\/p>","DOI":"10.4018\/jitr.2013010103","type":"journal-article","created":{"date-parts":[[2013,8,14]],"date-time":"2013-08-14T16:41:26Z","timestamp":1376498486000},"page":"32-50","source":"Crossref","is-referenced-by-count":0,"title":["An Empirical Investigation of the Effects of Gender and Quantity of Search Results on Web-Based Impression Formation"],"prefix":"10.4018","volume":"6","author":[{"given":"Leslie Jordan","family":"Albert","sequence":"first","affiliation":[{"name":"San Jose State University, USA"}]},{"given":"Timothy R.","family":"Hill","sequence":"additional","affiliation":[{"name":"San Jose State University, USA"}]},{"given":"Tatyana","family":"Rozenblum","sequence":"additional","affiliation":[{"name":"San Jose State University, San Jose, CA, USA"}]}],"member":"2432","reference":[{"key":"jitr.2013010103-0","first-page":"1","article-title":"A dual process model of impression formation","volume":"Vol. 1","author":"M. 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