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Technology Acceptance Model (TAM) by Davis et al. (1989) is a strong information system theory that models how users come to accept and use a technology. However, the foundation of TAM including many other ICT adoption models has been developed from the deep insight of two popular and widely used behavioral theories named Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB). To understand ICT adoption behavior, these two theories can provide generalized concept of human behavioral attitude and different beliefs which ultimately lead to behavioral intention to adopt ICT. This study has set its first objective to explore TRA and TPB as the theoretical foundation of behavioral attitude toward ICT-based online adoption. Then, based on that theoretical paradigm, our second objective focuses on developing a theoretical framework of revealing generalized ICT adoption and diffusion behavior.<\/p>","DOI":"10.4018\/jitr.2013100103","type":"journal-article","created":{"date-parts":[[2014,1,28]],"date-time":"2014-01-28T16:49:23Z","timestamp":1390927763000},"page":"36-54","source":"Crossref","is-referenced-by-count":10,"title":["Application of Behavioral Theory in Predicting Consumers Adoption Behavior"],"prefix":"10.4018","volume":"6","author":[{"given":"Mahmud Akhter","family":"Shareef","sequence":"first","affiliation":[{"name":"Sprott School of Business, Carleton University, Ottawa, ON, Canada"}]},{"given":"Vinod","family":"Kumar","sequence":"additional","affiliation":[{"name":"Sprott School of Business, Carleton University, Ottawa, ON, Canada"}]},{"given":"Uma","family":"Kumar","sequence":"additional","affiliation":[{"name":"Sprott School of Business, Carleton University, Ottawa, ON, Canada"}]},{"given":"Ahsan Akhter","family":"Hasin","sequence":"additional","affiliation":[{"name":"Department of Industrial and Production Engineering, Bangladesh University of Engineering & Technology, Dhaka, Bangladesh"}]}],"member":"2432","reference":[{"key":"jitr.2013100103-0","doi-asserted-by":"publisher","DOI":"10.1287\/isre.11.4.418.11876"},{"key":"jitr.2013100103-1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-69746-3_2"},{"key":"jitr.2013100103-2","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"jitr.2013100103-3","doi-asserted-by":"publisher","DOI":"10.1111\/j.1559-1816.2002.tb00236.x"},{"key":"jitr.2013100103-4","author":"I.Ajzen","year":"1980","journal-title":"Understanding attitudes and predicting social behavior"},{"key":"jitr.2013100103-5","article-title":"The influence of attitudes on behavior","author":"I.Ajzen","year":"2005","journal-title":"Handbook of attitudes and attitude change"},{"key":"jitr.2013100103-6","doi-asserted-by":"publisher","DOI":"10.1016\/0022-1031(86)90045-4"},{"key":"jitr.2013100103-7","unstructured":"Al-Adawi, Z., Yousafzai, S., & Pallister, J. 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