{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,30]],"date-time":"2025-06-30T09:29:12Z","timestamp":1751275752038,"version":"3.40.5"},"reference-count":59,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,4]]},"abstract":"<jats:p>Personal characteristics were studied as the determinants of forwarding online content behavior using data collected from a sample of 386 individuals. Personal characteristics included: gender; age; experience with online information services; level of consumption of online content; and the 16 personality traits. With the exception of gender and 15 of the personality traits, these personal characteristics significantly influenced forwarding behavior with no significant differences between males and females. Although not acting as significant determinants for forwarding behavior these 15 personality traits enabled the development of profiles for individuals with characteristics that did significantly influence forwarding behavior. These results represent new findings with respect to forwarding behavior and provide important theoretical and practical insights.<\/jats:p>","DOI":"10.4018\/jitr.2020040102","type":"journal-article","created":{"date-parts":[[2020,2,14]],"date-time":"2020-02-14T12:09:31Z","timestamp":1581682171000},"page":"24-41","source":"Crossref","is-referenced-by-count":1,"title":["The Role of Personal Characteristics in Online Behaviors"],"prefix":"10.4018","volume":"13","author":[{"given":"Graham Kenneth","family":"Winley","sequence":"first","affiliation":[{"name":"Assumption University, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4621-1623","authenticated-orcid":true,"given":"Tipa","family":"Sriyabhand","sequence":"additional","affiliation":[{"name":"Assumption University, Thailand"}]}],"member":"2432","reference":[{"key":"JITR.2020040102-0","unstructured":"Ajzen, I., & Cote, N. G. (2008). Attitudes and the prediction of behavior. In Attitudes and attitude change (pp. 289-311). New York: Psychology Press."},{"key":"JITR.2020040102-1","doi-asserted-by":"publisher","DOI":"10.1007\/s11135-009-9264-5"},{"key":"JITR.2020040102-2","doi-asserted-by":"publisher","DOI":"10.19030\/cier.v7i2.8483"},{"key":"JITR.2020040102-3","unstructured":"Amichai-Hamburger, Y. (2005). Personality and the Internet. In The social net: Human behavior in cyberspace (Ch. 2, pp. 27-55). OUP Oxford."},{"key":"JITR.2020040102-4","first-page":"1","article-title":"A model of the relationships between the Big Five personality traits and the motivations to deliver word-of-mouth online.","author":"B.Anastasiei","year":"2018","journal-title":"Psihologija (Beograd)"},{"issue":"1","key":"JITR.2020040102-5","first-page":"31","article-title":"Personality based psychological antecedents of consumers\u2019 trust in e-commerce","volume":"2","author":"A.Azam","year":"2013","journal-title":"Journal of WEI Business and Economics"},{"key":"JITR.2020040102-6","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.10.0353"},{"key":"JITR.2020040102-7","doi-asserted-by":"publisher","DOI":"10.1097\/01.ACM.0000225222.38078.47"},{"key":"JITR.2020040102-8","doi-asserted-by":"publisher","DOI":"10.1111\/jcc4.12042"},{"key":"JITR.2020040102-9","doi-asserted-by":"publisher","DOI":"10.1145\/2858036.2858379"},{"key":"JITR.2020040102-10","doi-asserted-by":"crossref","unstructured":"Cattell, R. B., & Cattell, P. H. E. (1995). Personality structure and the new fifth edition of the 16PF. Educational and Psychological Measurement, 55(6), 926-937.","DOI":"10.1177\/0013164495055006002"},{"key":"JITR.2020040102-11","doi-asserted-by":"publisher","DOI":"10.2753\/JEC1086-4415170302"},{"key":"JITR.2020040102-12","doi-asserted-by":"publisher","DOI":"10.1016\/0191-8869(92)90236-I"},{"key":"JITR.2020040102-13","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"JITR.2020040102-14","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2008.03.004"},{"key":"JITR.2020040102-15","unstructured":"Deng, S., Lin, Y., Liu, Y., Chen, X., & Li, H. (2017). How do personality traits shape information-sharing behaviour in social media? Exploring the mediating effect of generalized trust. Information Research, 22(3)."},{"key":"JITR.2020040102-16","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2017.00815"},{"issue":"3","key":"JITR.2020040102-17","first-page":"183","article-title":"Forwarding Content in Online Social Environments.","volume":"11","author":"P.Dissamarn","year":"2011","journal-title":"Journal of Information Technology Impact"},{"key":"JITR.2020040102-18","doi-asserted-by":"publisher","DOI":"10.1016\/j.jcrimjus.2008.06.003"},{"journal-title":"SPSS for Windows step by step: A simple guide and reference. 11.0 update","year":"2003","author":"D.George","key":"JITR.2020040102-19"},{"key":"JITR.2020040102-20","doi-asserted-by":"publisher","DOI":"10.1016\/j.jrp.2005.08.007"},{"key":"JITR.2020040102-21","doi-asserted-by":"publisher","DOI":"10.1007\/s10551-014-2346-x"},{"key":"JITR.2020040102-22","doi-asserted-by":"publisher","DOI":"10.1002\/cb.383"},{"key":"JITR.2020040102-23","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2008.08.010"},{"key":"JITR.2020040102-24","doi-asserted-by":"publisher","DOI":"10.1007\/s10796-017-9820-9"},{"key":"JITR.2020040102-25","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2008.11.001"},{"issue":"190","key":"JITR.2020040102-26","first-page":"1","article-title":"The impact of electronic word-of-mouth on online impulse buying behavior: The moderating role of Big 5 personality traits.","volume":"5","author":"M.Husnain","year":"2016","journal-title":"J Account Mark"},{"key":"JITR.2020040102-27","unstructured":"Internet Live Stats. (2011). Trends & More. Retrieved from http:\/\/www.internetlivestats.com\/"},{"year":"2017","key":"JITR.2020040102-28"},{"key":"JITR.2020040102-29","unstructured":"IPAT.com. (2008). The 16PF questionnaire. Retrieved from http:\/\/www.ipat.com\/16PFQuestionnaire\/Pages\/default.aspx."},{"key":"JITR.2020040102-30","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367410207"},{"key":"JITR.2020040102-31","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2017.1386410"},{"journal-title":"Principles and Practice of Structural Equation Modeling","year":"2016","author":"R. B.Kline","key":"JITR.2020040102-32"},{"key":"JITR.2020040102-33","doi-asserted-by":"publisher","DOI":"10.1891\/1078-4535.17.3.130"},{"key":"JITR.2020040102-34","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2007.05.011"},{"key":"JITR.2020040102-35","doi-asserted-by":"publisher","DOI":"10.4067\/S0718-18762014000100004"},{"key":"JITR.2020040102-36","doi-asserted-by":"crossref","unstructured":"Luarn, P., Chiu, Y. P., & Yang, J. C. (2014). An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device. In Proceedings of the 2014 47th Hawaii International Conference on System Sciences (HICSS) (pp. 1033-1042). IEEE.","DOI":"10.1109\/HICSS.2014.135"},{"key":"JITR.2020040102-37","doi-asserted-by":"publisher","DOI":"10.1108\/MIP-01-2017-0007"},{"issue":"1","key":"JITR.2020040102-38","first-page":"184","article-title":"Personality Traits as Predictors of Online Customer Review Motivations.","volume":"7","author":"C.Manner","year":"2018","journal-title":"The Journal of Social Media in Society"},{"key":"JITR.2020040102-39","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2017.04.005"},{"key":"JITR.2020040102-40","doi-asserted-by":"publisher","DOI":"10.2224\/sbp.2011.39.10.1379"},{"journal-title":"Social Research Methods, Qualitative and Quantitative Approaches","year":"2014","author":"W. L.Neuman","key":"JITR.2020040102-41"},{"key":"JITR.2020040102-42","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2006.00309.x"},{"key":"JITR.2020040102-43","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2015.11645782"},{"key":"JITR.2020040102-44","doi-asserted-by":"publisher","DOI":"10.1006\/jrpe.1996.0021"},{"journal-title":"Personality Theory and Research","year":"2008","author":"L. A.Pervin","key":"JITR.2020040102-45"},{"issue":"3","key":"JITR.2020040102-46","first-page":"171","article-title":"Information Overload Among Professionals in Thailand","volume":"10","author":"T.Prasitratanaporn","year":"2010","journal-title":"Journal of Information Technology Impact"},{"key":"JITR.2020040102-47","doi-asserted-by":"publisher","DOI":"10.1002\/nvsm.1586"},{"key":"JITR.2020040102-48","doi-asserted-by":"publisher","DOI":"10.1590\/1982-43272457201405"},{"key":"JITR.2020040102-49","doi-asserted-by":"publisher","DOI":"10.5539\/ijbm.v8n13p15"},{"journal-title":"Theories of personality","year":"2008","author":"R. M.Ryckman","key":"JITR.2020040102-50"},{"key":"JITR.2020040102-51","doi-asserted-by":"publisher","DOI":"10.1108\/IMDS-01-2015-0019"},{"key":"JITR.2020040102-52","doi-asserted-by":"publisher","DOI":"10.17705\/1CAIS.01324"},{"key":"JITR.2020040102-53","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2006.00310.x"},{"key":"JITR.2020040102-54","doi-asserted-by":"publisher","DOI":"10.1145\/1787234.1787254"},{"key":"JITR.2020040102-55","doi-asserted-by":"publisher","DOI":"10.1016\/j.jvb.2010.09.006"},{"key":"JITR.2020040102-56","doi-asserted-by":"publisher","DOI":"10.2307\/41410412"},{"key":"JITR.2020040102-57","doi-asserted-by":"publisher","DOI":"10.1108\/13555851211192704"},{"key":"JITR.2020040102-58","doi-asserted-by":"publisher","DOI":"10.5172\/conu.2013.43.2.219"}],"container-title":["Journal of Information Technology Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=249215","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T08:06:03Z","timestamp":1651824363000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/JITR.2020040102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2020,4]]},"references-count":59,"journal-issue":{"issue":"2"},"URL":"https:\/\/doi.org\/10.4018\/jitr.2020040102","relation":{},"ISSN":["1938-7857","1938-7865"],"issn-type":[{"type":"print","value":"1938-7857"},{"type":"electronic","value":"1938-7865"}],"subject":[],"published":{"date-parts":[[2020,4]]}}}