{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,5,29]],"date-time":"2023-05-29T11:50:22Z","timestamp":1685361022003},"reference-count":0,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2003,1,1]]},"abstract":"<p>This paper presents a conceptual model of strategic choice for high-technology start-up firms in the face of network externalities\u2014the strength of the market\u2019s preference for standardized technology. Our model suggests that the commercialization strategies followed by such a firm will depend on the type of network externalitites\u2014direct versus indirect\u2014as well as the degree of appropriability\u2014the firm\u2019s ability to retain the value of innovation. We offer a number of propositions generated by the model and discuss their implications.<\/p>","DOI":"10.4018\/jitsr.2003010103","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T18:56:31Z","timestamp":1297796191000},"page":"33-45","source":"Crossref","is-referenced-by-count":2,"title":["How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities"],"prefix":"10.4018","volume":"1","author":[{"given":"Mark","family":"Pruett","sequence":"first","affiliation":[{"name":"George Mason University, USA"}]},{"given":"Hun","family":"Lee","sequence":"additional","affiliation":[{"name":"George Mason University, USA"}]},{"given":"Ji-Ren","family":"Lee","sequence":"additional","affiliation":[{"name":"National Taiwan University, China"}]},{"given":"Donald","family":"O\u2019Neal","sequence":"additional","affiliation":[{"name":"University of Illinois-Springfield, USA"}]}],"member":"2432","container-title":["International Journal of IT Standards and Standardization Research"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=2550","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:01:20Z","timestamp":1654095680000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jitsr.2003010103"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2003,1,1]]},"references-count":0,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2003,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jitsr.2003010103","relation":{},"ISSN":["1539-3062","1539-3054"],"issn-type":[{"value":"1539-3062","type":"print"},{"value":"1539-3054","type":"electronic"}],"subject":[],"published":{"date-parts":[[2003,1,1]]}}}