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Three study examples of services are then presented. The first study is a multi-agent simulation of a cellular telephone market based on results of a psychological survey. The second presents a cognitive model constructed through integration of questionnaire data of a retail business and Bayesian network modeling. The third presents a pricing mechanism design for service facilities\u2013\u2013movie theaters\u2013\u2013using an economic experiment and agent-based simulation.<\/p>","DOI":"10.4018\/joci.2010100804","type":"journal-article","created":{"date-parts":[[2010,4,16]],"date-time":"2010-04-16T14:49:35Z","timestamp":1271429375000},"page":"58-75","source":"Crossref","is-referenced-by-count":8,"title":["Transdisciplinary Approach to Service Design Based on Consumer's Value and Decision Making"],"prefix":"10.4018","volume":"1","author":[{"given":"Takeshi","family":"Takenaka","sequence":"first","affiliation":[{"name":"National Institute of Advanced Industrial Science and Technology, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kousuke","family":"Fujita","sequence":"additional","affiliation":[{"name":"The University of Tokyo, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nariaki","family":"Nishino","sequence":"additional","affiliation":[{"name":"The University of Tokyo, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tsukasa","family":"Ishigaki","sequence":"additional","affiliation":[{"name":"National Institute of Advanced Industrial Science and Technology, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yoichi","family":"Motomura","sequence":"additional","affiliation":[{"name":"National Institute of Advanced Industrial Science and Technology, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"joci.2010100804-0","doi-asserted-by":"publisher","DOI":"10.1109\/TAC.1974.1100705"},{"key":"joci.2010100804-1","doi-asserted-by":"publisher","DOI":"10.1007\/s10796-008-9100-9"},{"key":"joci.2010100804-2","unstructured":"Bishop, C. 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