{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:33:30Z","timestamp":1781105610544,"version":"3.54.1"},"reference-count":0,"publisher":"IGI Global Scientific Publishing","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2009,1,1]]},"abstract":"<p>This study offers insight into whether trust-building and purchase intention can be affected by incorporating a motivational factor such as self-efficacy into online consumer trust-building. Previous e-trust study has illuminated individual online consumer trust in e-commerce as the outcome of a subjective judgment mechanism. In an effort to expand understanding of trust-building, self-efficacy, an important factor in explaining motivation of individual judgments and behaviors, has been incorporated into the domain of business-to-consumer (B2C) e-commerce. To overcome the limitation of the introduction of self-efficacy attempted in existing information system study, domain-specific self-efficacy has been introduced in the online purchases situation, and the relationship between general self-efficacy and situation-specific self-efficacy also has been taken into consideration. Results show that online transaction self-efficacy, as proposed and used as a situation-specific self-efficacy, affects trust in the online vendor and positively influences an individual online consumer\u2019s purchase intention.<\/p>","DOI":"10.4018\/joeuc.2009010102","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T14:28:53Z","timestamp":1297780133000},"page":"37-59","source":"Crossref","is-referenced-by-count":31,"title":["Exploring Online Transaction Self-Efficacy in Trust Building in B2C E-Commerce"],"prefix":"10.4018","volume":"21","author":[{"given":"Young Hoon","family":"Kim","sequence":"first","affiliation":[{"name":"Rutgers University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Dan J.","family":"Kim","sequence":"additional","affiliation":[{"name":"University of Houstin Clear Lake, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yujong","family":"Hwang","sequence":"additional","affiliation":[{"name":"DePaul University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","container-title":["Journal of Organizational and End User Computing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=3851","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T23:44:28Z","timestamp":1654127068000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/joeuc.2009010102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2009,1,1]]},"references-count":0,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2009,1]]}},"URL":"https:\/\/doi.org\/10.4018\/joeuc.2009010102","relation":{},"ISSN":["1546-2234","1546-5012"],"issn-type":[{"value":"1546-2234","type":"print"},{"value":"1546-5012","type":"electronic"}],"subject":[],"published":{"date-parts":[[2009,1,1]]}}}