{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T04:10:14Z","timestamp":1654143014679},"reference-count":0,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2009,1,1]]},"abstract":"<p>We first measure attitudes toward a product and attitudes toward product quality when an unknown brand is associated with a well-known and trusted co-brand in the form of payment and delivery options; employing a classic co-branding strategy. Theory suggests that association with a trusted brand should lead to improved positive assessment of an unknown brand. Results suggest that the popular belief that trusted brands improve respondents\u2019 assessments of unknown brands through a co-branding strategy may not be supported when there is a restriction on choice of payment and delivery options. That is, when including only a limited number of co-brands, brand associations may give the perception of restricted choice, leading to a lessened level of trust in the co-brand. We then repeat the study using a known branded product and known branded delivery and payment methods. Results show no difference in consumer perceptions between no co-brand and a full complement of co-brands. However, a restricted set of payment and delivery options leads to a more negative attitude toward the product and product quality.<\/p>","DOI":"10.4018\/joeuc.2009010104","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T19:28:53Z","timestamp":1297798133000},"page":"75-87","source":"Crossref","is-referenced-by-count":1,"title":["An Exploratory Study Into Delivery and Payment Choice Restriction"],"prefix":"10.4018","volume":"21","author":[{"given":"Kevin J.","family":"Shanahan","sequence":"first","affiliation":[{"name":"New Mexico State University, USA"}]},{"given":"Barbara","family":"Ross-Wooldridge","sequence":"additional","affiliation":[{"name":"The University of Texas at Tyler, USA"}]},{"given":"Charles M.","family":"Hermans","sequence":"additional","affiliation":[{"name":"Missouri State University, USA"}]}],"member":"2432","container-title":["Journal of Organizational and End User Computing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=3853","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T03:44:30Z","timestamp":1654141470000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/joeuc.2009010104"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2009,1,1]]},"references-count":0,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2009,1]]}},"URL":"https:\/\/doi.org\/10.4018\/joeuc.2009010104","relation":{},"ISSN":["1546-2234","1546-5012"],"issn-type":[{"value":"1546-2234","type":"print"},{"value":"1546-5012","type":"electronic"}],"subject":[],"published":{"date-parts":[[2009,1,1]]}}}