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It found that a user's habit of using an SNW is developed through his prior usage, enjoyment, social interaction ties, and satisfaction, and that his habit consequently affects his online self-presentation desire and actual continued usage of SNW. The model accounts for 46.5% of the variance in SNW habit, and 33.5% of the variance in SNW continuance usage, respectively. This is one of the first studies that integrate the essential construct of habit with traditional cognitive, affective, and intentional factors into an SNW continuance model. 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