{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T16:24:22Z","timestamp":1781108662598,"version":"3.54.1"},"reference-count":63,"publisher":"IGI Global Scientific Publishing","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,1,1]]},"abstract":"<p>While consumers have increasingly exploited online intermediated shopping (OIS) to facilitate electronic shopping through the assistance of online intermediaries, many remain hesitant to do so for various perceptual reasons. This paper thus applies agency theory, the theory of planned behavior (TPB), perceived risk, and trust, to propose a research model for consumers' behavioral intention in using OIS. Empirical data was collected through a survey and analyzed using regression models. Results showed that constructs of perceived benefit, trust, subjective norms, and perceived behavioral control are related to behavioral intention to engage in OIS; consumer experience has a moderating role. Theoretically speaking, this study enriches and extends the original TPB by relating it to the emerging phenomenon of OIS behavior from the consumer's perspective. This study also offers important practical implications for OIS intermediaries and platforms that aim to better attract and serve existing and potential consumers.<\/p>","DOI":"10.4018\/joeuc.2015010104","type":"journal-article","created":{"date-parts":[[2015,1,8]],"date-time":"2015-01-08T12:37:41Z","timestamp":1420720661000},"page":"77-97","source":"Crossref","is-referenced-by-count":9,"title":["Investigation on the Factors Determining Consumers' Use of Online Intermediated Shopping (OIS)"],"prefix":"10.4018","volume":"27","author":[{"given":"Wei","family":"Zhang","sequence":"first","affiliation":[{"name":"Department of Internal Control, SuZhou New District Economic Development Group Corporation, Suzhou, Jiangsu, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xue","family":"Yang","sequence":"additional","affiliation":[{"name":"Department of Marketing and Electronic Business, Nanjing University, Nanjing, Jiangsu, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Quansheng","family":"Wang","sequence":"additional","affiliation":[{"name":"Department of Marketing and Electronic Business, Nanjing University, Nanjing, Jiangsu, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Chengde","family":"Zheng","sequence":"additional","affiliation":[{"name":"Department of Marketing and Electronic Business, Nanjing University, Nanjing, Jiangsu, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Choon Ling","family":"Sia","sequence":"additional","affiliation":[{"name":"Department of Information Systems, City University of Hong Kong, Hong Kong, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"joeuc.2015010104-0","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"joeuc.2015010104-1","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(00)00064-1"},{"key":"joeuc.2015010104-2","doi-asserted-by":"publisher","DOI":"10.2307\/1252293"},{"key":"joeuc.2015010104-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.ypmed.2004.02.017"},{"key":"joeuc.2015010104-4","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/074391568400300101","article-title":"The effect of nutritional information disclosure in adverting: An information processing approach.","volume":"3","author":"M.Brucks","year":"1984","journal-title":"Journal of Public Policy & Marketing"},{"key":"joeuc.2015010104-5","unstructured":"Cain, M., Mittman, R., Sarasohn-Kahn, J., & Wayne, J. (2000). Health e-People: The online consumer experience. Institute for the Future, California HealthCare Foundation."},{"key":"joeuc.2015010104-6","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2007.09.001"},{"key":"joeuc.2015010104-7","doi-asserted-by":"publisher","DOI":"10.1080\/09593960210151162"},{"key":"joeuc.2015010104-8","unstructured":"China E-Business Research Center. (2012). Online luxury industry analysis report. Retrieved May 21, 2012, from http:\/\/b2b.toocle.com\/detail--6038772.html"},{"key":"joeuc.2015010104-9","unstructured":"CNNIC. (2010) Marketing Research Report on Online Shopping in 2010 in China. Retrieved May 21, 2012, from http:\/\/wenku.baidu.com\/view\/3b0796d5b9f3f90f76c61b02.html"},{"key":"joeuc.2015010104-10","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2010.04.006"},{"key":"joeuc.2015010104-11","author":"R. F.Falk","year":"1992","journal-title":"A primer for soft modeling"},{"key":"joeuc.2015010104-12","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2008.08.002"},{"key":"joeuc.2015010104-13","doi-asserted-by":"publisher","DOI":"10.1016\/S1071-5819(03)00111-3"},{"key":"joeuc.2015010104-14","doi-asserted-by":"publisher","DOI":"10.1002\/dir.20061"},{"key":"joeuc.2015010104-15","author":"F.Fukuyama","year":"1995","journal-title":"Trust: The social virtues and the creation of prosperity"},{"issue":"3","key":"joeuc.2015010104-16","first-page":"51","article-title":"Reflections on the dimensions of trust and trust-worthiness among online consumer. Association for Computing Machinery.","volume":"33","author":"D.Gefen","year":"2002","journal-title":"Special Interest Group on Management Information Systems Data Base"},{"key":"joeuc.2015010104-17","doi-asserted-by":"publisher","DOI":"10.4018\/jgim.2006100101"},{"issue":"1","key":"joeuc.2015010104-18","doi-asserted-by":"crossref","first-page":"51","DOI":"10.2307\/30036519","article-title":"Trust and TAM in online shopping: An integrated model.","volume":"27","author":"D.Gefen","year":"2003","journal-title":"Management Information Systems Quarterly"},{"key":"joeuc.2015010104-19","doi-asserted-by":"crossref","unstructured":"Gefen, D., Rigdon, EE., & Straub, D.(2011). An update and extension to SEM guidelines for administrative and social science research. MIS Quarterly, 35(2), iii-xiv. 23.","DOI":"10.2307\/23044042"},{"key":"joeuc.2015010104-20","author":"B.Gerhart","year":"2003","journal-title":"Compensation: Theory, evidence, and strategic implications"},{"key":"joeuc.2015010104-21","author":"J. F.Hair","year":"1998","journal-title":"Multivariate data analysis"},{"key":"joeuc.2015010104-22","doi-asserted-by":"publisher","DOI":"10.1111\/j.1470-6431.2007.00655.x"},{"key":"joeuc.2015010104-23","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2004.08.004"},{"key":"joeuc.2015010104-24","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2009.01.019"},{"key":"joeuc.2015010104-25","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2006.04.004"},{"key":"joeuc.2015010104-26","doi-asserted-by":"publisher","DOI":"10.2307\/249764"},{"key":"joeuc.2015010104-27","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2007.03.005"},{"key":"joeuc.2015010104-28","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2011.02.001"},{"key":"joeuc.2015010104-29","unstructured":"Iresearch (2011). China online shopping user research report (2010-2011). Retrieved May 21, 2012, from http:\/\/www.iresearch.com.cn\/Report\/Report.aspx?Newsid=1548.html"},{"issue":"2","key":"joeuc.2015010104-30","doi-asserted-by":"crossref","first-page":"59","DOI":"10.1080\/10864415.1996.11518283","article-title":"Consumer reactions to electronic shopping on the World Wide Web.","volume":"1","author":"S. L.Jarvenpaa","year":"1996","journal-title":"Journal of Electronic Commerce"},{"key":"joeuc.2015010104-31","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2007.07.001"},{"issue":"4","key":"joeuc.2015010104-32","doi-asserted-by":"crossref","first-page":"941","DOI":"10.2307\/25148760","article-title":"The effects of personalization and familiarity on trust and adoption of recommendation agents.","volume":"30","author":"S. Y. X.Komiak","year":"2006","journal-title":"Management Information Systems Quarterly"},{"key":"joeuc.2015010104-33","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2008.11.006"},{"key":"joeuc.2015010104-34","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2007.02.002"},{"key":"joeuc.2015010104-35","doi-asserted-by":"publisher","DOI":"10.1016\/j.sapharm.2006.07.002"},{"key":"joeuc.2015010104-36","first-page":"94","article-title":"Familiarity, confidence, trust: Problems and alternatives","author":"N.Luhmann","year":"1988","journal-title":"Trust: making and breaking cooperative relations"},{"key":"joeuc.2015010104-37","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-4870(00)00004-0"},{"issue":"3","key":"joeuc.2015010104-38","doi-asserted-by":"crossref","first-page":"709","DOI":"10.2307\/258792","article-title":"An integrative model of organizational trust.","volume":"20","author":"R. C.Mayer","year":"1995","journal-title":"Academy of Management Review"},{"issue":"2","key":"joeuc.2015010104-39","doi-asserted-by":"crossref","first-page":"35","DOI":"10.1080\/10864415.2001.11044235","article-title":"What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology.","volume":"6","author":"D. H.Mcknight","year":"2002","journal-title":"International Journal of Electronic Commerce"},{"key":"joeuc.2015010104-40","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(01)00086-6"},{"issue":"9","key":"joeuc.2015010104-41","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1108\/03090560710773390","article-title":"Role of electronic trust in online retailing: A re-examination of the commitment trust theory.","volume":"41","author":"A.Mukherjee","year":"2007","journal-title":"European Journal of Marketing"},{"key":"joeuc.2015010104-42","author":"J. C.Nunnally","year":"1978","journal-title":"Psychometric theory"},{"key":"joeuc.2015010104-43","doi-asserted-by":"publisher","DOI":"10.1080\/08870449808406755"},{"key":"joeuc.2015010104-44","doi-asserted-by":"crossref","unstructured":"Pavlou, P. A. (2002). What drives electronic commerce? A theory of planned behavior perspective. Academy of Management Proceedings, 1-6.","DOI":"10.5465\/apbpp.2002.7517579"},{"issue":"1","key":"joeuc.2015010104-45","doi-asserted-by":"crossref","first-page":"105","DOI":"10.2307\/25148783","article-title":"Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective.","volume":"31","author":"P. A.Pavlou","year":"2007","journal-title":"Management Information Systems Quarterly"},{"key":"joeuc.2015010104-46","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.88.5.879"},{"key":"joeuc.2015010104-47","doi-asserted-by":"publisher","DOI":"10.1177\/014920638601200408"},{"key":"joeuc.2015010104-48","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-4048(99)82005-7"},{"key":"joeuc.2015010104-49","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.49.3.843"},{"key":"joeuc.2015010104-50","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.49.3.843"},{"key":"joeuc.2015010104-51","doi-asserted-by":"publisher","DOI":"10.1007\/s10796-009-9193-9"},{"issue":"3","key":"joeuc.2015010104-52","first-page":"419","article-title":"Web strategies to promote Internet shopping: Is cultural-customization needed?","volume":"33","author":"C. L.Sia","year":"2009","journal-title":"Management Information Systems Quarterly"},{"key":"joeuc.2015010104-53","doi-asserted-by":"publisher","DOI":"10.1108\/03090569310026637"},{"key":"joeuc.2015010104-54","doi-asserted-by":"publisher","DOI":"10.1016\/S0268-4012(00)00050-5"},{"key":"joeuc.2015010104-55","doi-asserted-by":"publisher","DOI":"10.2307\/249633"},{"key":"joeuc.2015010104-56","doi-asserted-by":"publisher","DOI":"10.2307\/249443"},{"key":"joeuc.2015010104-57","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(02)00079-4"},{"key":"joeuc.2015010104-58","first-page":"282","article-title":"Why switch? Product category-level explanations for true variety-seeking behavior.","volume":"33","author":"H. C. M.van Trijp","year":"1996","journal-title":"JMR, Journal of Marketing Research"},{"key":"joeuc.2015010104-59","doi-asserted-by":"publisher","DOI":"10.1108\/10662240010331948"},{"key":"joeuc.2015010104-60","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2005.03.003"},{"key":"joeuc.2015010104-61","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2007.03.002"},{"key":"joeuc.2015010104-62","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2006.03.010"}],"container-title":["Journal of Organizational and End User Computing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=121648","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T17:24:40Z","timestamp":1654104280000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/joeuc.2015010104"}},"subtitle":["A Behavioral Intention Perspective"],"short-title":[],"issued":{"date-parts":[[2015,1,1]]},"references-count":63,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2015,1]]}},"URL":"https:\/\/doi.org\/10.4018\/joeuc.2015010104","relation":{},"ISSN":["1546-2234","1546-5012"],"issn-type":[{"value":"1546-2234","type":"print"},{"value":"1546-5012","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015,1,1]]}}}