{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,3,13]],"date-time":"2024-03-13T15:13:26Z","timestamp":1710342806520},"reference-count":0,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,4,1]]},"abstract":"
This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.<\/p>","DOI":"10.4018\/joeuc.2016040101","type":"journal-article","created":{"date-parts":[[2016,3,21]],"date-time":"2016-03-21T12:21:43Z","timestamp":1458562903000},"page":"1-12","source":"Crossref","is-referenced-by-count":19,"title":["The Primer of Social Media Analytics"],"prefix":"10.4018","volume":"28","author":[{"given":"Samuel Fosso","family":"Wamba","sequence":"first","affiliation":[{"name":"NEOMA Business School, Mont-Saint-Aignan, France"}]},{"given":"Shahriar","family":"Akter","sequence":"additional","affiliation":[{"name":"University of Wollongong, Wollongong, Australia"}]},{"given":"Hyunjin","family":"Kang","sequence":"additional","affiliation":[{"name":"Department of Marketing, George Washington University, Washington D.C., USA"}]},{"given":"Mithu","family":"Bhattacharya","sequence":"additional","affiliation":[{"name":"College of Business Administration, University of Detroit Mercy, Detroit, MI, USA"}]},{"given":"Mohammed","family":"Upal","sequence":"additional","affiliation":[{"name":"WebHawks IT, Tokyo, Japan"}]}],"member":"2432","container-title":["Journal of Organizational and End User Computing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=148143","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T16:46:24Z","timestamp":1654101984000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/JOEUC.2016040101"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2016,4,1]]},"references-count":0,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2016,4]]}},"URL":"http:\/\/dx.doi.org\/10.4018\/joeuc.2016040101","relation":{},"ISSN":["1546-2234","1546-5012"],"issn-type":[{"value":"1546-2234","type":"print"},{"value":"1546-5012","type":"electronic"}],"subject":["Strategy and Management","Computer Science Applications","Human-Computer Interaction"],"published":{"date-parts":[[2016,4,1]]}}}