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The results of PLS showed that all of the causal relationships were all significant while the moderating effects of social identification were significant for several relationships. When social identification is low, the influences of trust toward the product on repurchase intention for the product, satisfaction toward the product on trust toward the product, and satisfaction toward the website on trust toward the website, are stronger. Managerial implications and suggestions for future research were also discussed.<\/jats:p>","DOI":"10.4018\/joeuc.2020100101","type":"journal-article","created":{"date-parts":[[2020,10,23]],"date-time":"2020-10-23T14:34:05Z","timestamp":1603463645000},"page":"1-25","source":"Crossref","is-referenced-by-count":0,"title":["How Does Social Identification Moderate the Repurchase Intention?"],"prefix":"10.4018","volume":"32","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9781-2202","authenticated-orcid":true,"given":"Shwu-Min","family":"Horng","sequence":"first","affiliation":[{"name":"National Chengchi University, Taiwan"}]}],"member":"2432","reference":[{"journal-title":"Theories of Cognitive Consistency: A Sourcebook","year":"1968","author":"R. 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