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However, the price effect becomes insignificant and vanishes in the following months. By integrating financial market and marketing behavior analysis, this paper provides managerial insights for both marketing managers and corporate bond investors.<\/p>","DOI":"10.4018\/joris.2012070103","type":"journal-article","created":{"date-parts":[[2012,12,11]],"date-time":"2012-12-11T09:20:38Z","timestamp":1355217638000},"page":"40-52","source":"Crossref","is-referenced-by-count":3,"title":["Pricing Strategy and Corporate Bond Value"],"prefix":"10.4018","volume":"3","author":[{"given":"Min","family":"Shi","sequence":"first","affiliation":[{"name":"California State University, Los Angeles, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wei","family":"Yu","sequence":"additional","affiliation":[{"name":"California State Polytechnic University, Pomona, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"joris.2012070103-0","doi-asserted-by":"publisher","DOI":"10.2307\/1252119"},{"key":"joris.2012070103-1","doi-asserted-by":"publisher","DOI":"10.2307\/3152036"},{"key":"joris.2012070103-2","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.46.5.703"},{"key":"joris.2012070103-3","doi-asserted-by":"publisher","DOI":"10.1016\/S0304-405X(03)00067-9"},{"key":"joris.2012070103-4","doi-asserted-by":"publisher","DOI":"10.1016\/0304-405X(90)90026-V"},{"key":"joris.2012070103-5","doi-asserted-by":"publisher","DOI":"10.1016\/S1366-5545(99)00005-8"},{"key":"joris.2012070103-6","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-6261.2004.00628.x"},{"issue":"2","key":"joris.2012070103-7","first-page":"397","article-title":"Bankruptcy and pricing behavior in U.S. airline markets.","volume":"85","author":"S.Borenstein","year":"1995","journal-title":"The American Economic Review"},{"key":"joris.2012070103-8","doi-asserted-by":"publisher","DOI":"10.2307\/3087435"},{"key":"joris.2012070103-9","doi-asserted-by":"publisher","DOI":"10.1086\/296552"},{"issue":"3","key":"joris.2012070103-10","first-page":"415","article-title":"Capital structure and product market competition: Empirical evidence from the supermarket industry.","volume":"85","author":"J.Chevalier","year":"1995","journal-title":"The American Economic Review"},{"key":"joris.2012070103-11","doi-asserted-by":"publisher","DOI":"10.1002\/9781118165881"},{"key":"joris.2012070103-12","doi-asserted-by":"publisher","DOI":"10.1007\/BF00939016"},{"key":"joris.2012070103-13","doi-asserted-by":"publisher","DOI":"10.1093\/rfs\/11.4.705"},{"key":"joris.2012070103-14","doi-asserted-by":"publisher","DOI":"10.1111\/0022-1082.00324"},{"key":"joris.2012070103-15","unstructured":"Emirates Airline issues US$413.7 million bond to finance Boeing 777 aircraft. 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