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In this article, the authors demonstrate the architecture of a CSE and develop a multidisciplinary research program, incorporating a more science-based approach to the effective, scalable, secure, and knowledge-driven design and development of collaborative servitized enterprises, to address some of today\u2019s commoditization lead issues. The authors\u2019 primary objective is to lay the foundation of an integrated service culture, which is characterized by a cross-disciplinary attitude that fulfills customers\u2019 needs. 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